Does Semi-Managed Shipping on AliExpress Require EU Labels? Will It Involve Tariffs?

Does AliExpress Semi-Managed Shipping Require EU Labels and Tariffs?

With the rapid development of cross-border e-commerce, AliExpress, one of the world's leading e-commerce platforms, has attracted significant attention from both merchants and consumers. Recently, details regarding operations in AliExpress' semi-managed model, such as whether EU labels are required and whether tariffs apply, have become hot topics of discussion among sellers. This article will provide clear answers based on relevant reports and real-world cases.

Firstly, regarding the question of whether EU labels are needed. According to EU regulations, if the final sales destination is an EU member state, exporters typically need to affix labels that comply with EU standards. These labels may include the CE mark, origin markings, and other necessary safety instructions. The CE mark is a mandatory requirement for products in the EU market, indicating that the product has passed relevant safety tests and complies with EU safety, health, and environmental protection standards.

However, in AliExpress' semi-managed model, the platform usually handles logistics and some after-sales service processes. This means that if merchants choose to use AliExpress' semi-managed services, logistics providers may complete the necessary label application before shipping goods to the EU. This not only simplifies the merchant's operational process but also reduces risks due to unfamiliarity with local regulations. Nevertheless, merchants still need to ensure their products meet EU laws and regulations to avoid unnecessary trouble.

Secondly, regarding the issue of tariffs. In cross-border trade, tariffs are an unavoidable topic. According to current regulations, when goods enter the EU from non-EU countries, import duties are generally required. The tariff rate depends on the type of goods and their value. For example, certain electronic products may face higher tariff rates, while some essential goods may enjoy lower rates or even tax exemptions.

It is worth noting that AliExpress' semi-managed model does not change this fundamental rule. Specifically, if the goods are directly delivered to EU consumers through AliExpress' logistics network, then the ultimate recipient, the buyer, may need to bear the tariff costs. In such cases, AliExpress usually clearly informs buyers about tariff-related information on the order page and collects tariffs through its cooperative logistics companies. For merchants, this means they do not need to handle tariff matters separately, but they must inform buyers of possible tariff risks in advance to avoid subsequent disputes.

To help merchants better address tariff issues, AliExpress has introduced several optimization measures. For instance, the platform collaborates with multiple international logistics companies to offer merchants more competitive freight solutions; at the same time, the platform regularly updates tariff policy dynamics to assist merchants in understanding the latest compliance requirements. These initiatives not only enhance merchants' operational efficiency but also provide consumers with more transparent and convenient service experiences.

From news reports, AliExpress has made numerous efforts in recent years to promote the standardization of cross-border e-commerce. For example, at the beginning of 2025, AliExpress announced further investment in the European market, including increasing warehousing facilities and optimizing logistics networks. Meanwhile, AliExpress actively communicates with local industry associations to jointly explore how to balance trade facilitation and market supervision. These actions demonstrate that AliExpress is not only committed to enhancing its own service capabilities but also strives to promote the healthy development of the entire industry.

In summary, in the semi-managed shipping mode of AliExpress, whether EU labels are required mainly depends on the specific product type and target market requirements; while the tariff issue needs to be paid by the final recipient. Merchants just need to comply with relevant regulations and fulfill their notification obligations. For merchants hoping to expand into the EU market, understanding these key points is crucial. As the cross-border e-commerce sector continues to develop and improve, it is believed that AliExpress will continue to provide practical support and services for merchants, helping them achieve their global development goals.