How to Register an AliExpress Seller Account? What Are the Registration Methods?

How to register an AliExpress seller account? How many registration methods are there?

With the rapid development of cross-border e-commerce, more and more merchants are turning their attention to the global market. As part of Alibaba's international e-commerce platform, AliExpress is undoubtedly an important channel for entering the international market. For merchants who want to try opening a store on AliExpress, understanding how to register an AliExpress seller account and the registration methods is particularly important.

First of all, it needs to be clarified that AliExpress provides multiple registration methods to meet the needs of different users. The most common registration method is through email registration. This process is relatively simple just visit the official AliExpress website, click the Become a Seller button, then follow the prompts to enter your email address, set a password, and complete the verification. This method is suitable for merchants who want to get started quickly. The operation process is intuitive and easy to use.

In addition to email registration, AliExpress also supports registration via Alipay accounts. The advantage of this registration method is that it can directly utilize existing Alipay account information, saving the trouble of filling out duplicate information. For users who already have an Alipay account, this is a convenient choice. However, it should be noted that when using Alipay for registration, ensure that the Alipay account has been real-name authenticated and linked to a bank account for subsequent fund settlement.

AliExpress also allows registration through a business license. This method mainly targets larger enterprises or brand merchants. Compared with individual sellers, enterprise sellers usually enjoy more platform resources and support, such as higher-level store permissions and greater traffic tilts. However, it also means a higher entry threshold. Enterprises need to submit detailed qualification proof materials and pass the platform's strict review to successfully open a store.

To help new sellers better adapt to the platform rules, AliExpress also offers training courses through the AliExpress University. These courses cover various aspects from basic operations to marketing strategies, aiming to enhance the overall competitiveness of sellers. For example, in an interview in early 2025, a newly joined AliExpress seller mentioned At first, I encountered quite a few difficulties, but by participating in the AliExpress University courses, I gained a deeper understanding of the platform's operational logic, which greatly helped my subsequent development.

It is worth noting that regardless of which registration method is chosen, it is necessary to comply with AliExpress' relevant regulations. For example, all registered sellers must ensure the quality of the goods they sell and provide comprehensive after-sales service. If platform regulations are violated, there may be risks of fines or even account suspension. Before registering, carefully read the AliExpress Seller Rules to ensure full understanding and ability to fulfill corresponding obligations.

Finally, for merchants who are new to cross-border e-commerce, it is recommended to refer to some successful cases and experience sharing. For instance, the head of a clothing brand that has been operating on AliExpress for many years mentioned At first, we were feeling our way forward, but later found that regularly analyzing data was very important. By tracking customer feedback and sales trends, we continuously optimized our product lines and service models, eventually achieving steady growth in sales. Such practical cases not only provide inspiration for beginners but also help them avoid taking wrong paths.

In summary, there are mainly three methods for registering an AliExpress seller account email registration, Alipay registration, and business license registration. Each method has its own applicable scenarios and characteristics. Merchants can choose the most suitable path based on their actual situation. At the same time, regardless of the method used, it is necessary to maintain a high level of attention to the platform rules and continue learning and improving. Only then can one stand out in fierce market competition.