How to View Your AliExpress Store Name and Improve Its Ranking

How to Check Your Store Name on AliExpress and Improve Ranking!

In the cross-border e-commerce field, AliExpress, as one of the largest online retail platforms globally, has attracted the attention of numerous merchants. For new sellers just joining AliExpress, understanding how to check their store name and improve their store ranking is particularly important. This article will detail the methods for checking your store name on AliExpress and discuss some effective strategies for improving rankings.

Firstly, regarding the issue of how to check your AliExpress store name, it's actually very simple. After logging into the AliExpress Seller Center, find the My AliExpress option in the left-hand menu bar, click to enter, and you can see the basic information page of your store. Here, you can clearly see your store name, contact details, and other key information. If you find that your store name does not match your expectations, you can adjust it through the store information modification function. However, note that modifying the store name may require certain time for review, so plan your schedule accordingly.

Next, let's talk about how to improve your AliExpress store ranking through optimized operational strategies. The search ranking algorithm on AliExpress considers multiple factors, including but not limited to product quality scores, buyer feedback, and order conversion rates. To make your store stand out, you must address these aspects.

Product quality score is one of the core indicators in the AliExpress ranking system. This means that sellers need to ensure that the quality of the products they sell is solid, capable of meeting or even exceeding buyers' expectations. It is recommended to regularly check the status of inventory items, eliminating those with quality issues or slow-moving products. At the same time, try introducing more competitive new products to enrich the product line and attract different consumer groups.

In addition to the quality of the products themselves, buyer feedback is also an important factor affecting rankings. Actively responding to customer inquiries and complaints, and properly handling return and exchange requests, not only improves customer satisfaction but also effectively enhances the overall evaluation of the store. It is worth noting that AliExpress places particular emphasis on the role of positive reviews, so encouraging satisfied customers to leave good reviews can help increase the store's weight.

Order conversion rate is another critical variable determining the store's ranking. To boost conversion rates, sellers can focus on several areas first, optimize the design of the product detail pages to ensure clear images and detailed descriptions; second, set reasonable price ranges, neither too high to lose competitiveness nor too low to affect profit margins; third, strengthen promotional activity planning, such as time-limited discounts and minimum purchase offers, to attract more potential buyers to place orders.

Of course, in addition to these routine operations, there are some additional tips that can help sellers further consolidate their competitive advantages. For example, use social media platforms to promote store links, showcase product highlights through short videos, and expand brand influence; actively participate in various activities organized by the official AliExpress, such as Super Brand Days and industry-wide promotions, to gain more exposure opportunities.

Finally, it is worth mentioning that AliExpress also offers the Preferred Warehouse service, aimed at helping sellers reduce logistics costs and shorten delivery cycles. If conditions permit, consider joining this program, as it can provide customers with a better shopping experience while indirectly promoting store performance.

In summary, improving the ranking of an AliExpress store is not an overnight process but requires long-term efforts from sellers. As long as you firmly grasp the three core elements of product quality, buyer feedback, and order conversion rate, and flexibly apply various marketing strategies based on actual circumstances, every AliExpress seller can gradually achieve their business goals.