A Guide to Setting Up AliExpress Product Pages Interpretation of Requirements

How to Set Up the AliExpress Product Detail Page? What Are the Requirements?

In the field of cross-border e-commerce, AliExpress, as one of the globally renowned e-commerce platforms, has attracted significant attention from both sellers and buyers. For sellers, optimizing the product detail page is a crucial step in boosting conversion rates. A well-designed detail page not only clearly showcases product features but also effectively enhances consumers' purchasing confidence. So, how should the AliExpress product detail page be set up? And what are the specific requirements?

Firstly, the basic components of an AliExpress product detail page mainly include text descriptions, image displays, and videos. The text description should be concise and clear while covering core information about the product, such as specifications, usage methods, after-sales service, etc. For example, an AliExpress seller once mentioned we will detail the size, material, and application scenarios of the product on the detail page, along with common question answers. This can significantly reduce the workload of customer service. This approach is worth learning from because it not only allows consumers to quickly understand the product but also enhances the professional image of the store.

Secondly, in terms of image display, high-quality images are an important factor in attracting customers to click. According to the regulations of the AliExpress platform, the main product image uploaded must have a white background and cannot have any watermarks or text obstructions. It is recommended that merchants provide multi-angle actual product photos, including close-up details and real usage scenarios, so that buyers can have a comprehensive understanding of the product. It is worth noting that some reports have pointed out that some excellent AliExpress stores have significantly enhanced buyer trust by using professional photography teams to take product photos. This reminds us that even with limited budgets, we can try creative shooting with mobile phones or entry-level cameras, with the key being to highlight the features and advantages of the product.

Moreover, with the arrival of the video age, more and more sellers are beginning to pay attention to the role of video marketing. AliExpress allows merchants to upload videos no longer than 3 minutes to introduce product functions or demonstrate operation processes. A successful AliExpress seller shared his experience we made a short but vivid video showing how our product solves users' problems. After this video was released, there were obvious increases in click-through rates and order volumes. Therefore, reasonably using video tools can greatly enrich user experience and promote sales.

Besides the above, AliExpress product detail pages also need to meet certain standard requirements. For instance, all information involving prices and shipping fees must be true and accurate; promotional activity explanations should clearly mark validity periods and restrictions; if intellectual property issues are involved, ensure that all used materials have been authorized. These details may seem trivial, but they form the foundation for smooth transactions.

Finally, it is worth noting that the AliExpress platform regularly introduces new policy adjustments and service upgrades. Therefore, sellers should always pay attention to official announcements and update their operational strategies in a timely manner. For example, recent news mentions that AliExpress has introduced a more friendly onboarding process for new sellers and simplified some review procedures. This is undoubtedly good news for newly established entrepreneurs.

In conclusion, setting up an AliExpress product detail page is not something that can be achieved overnight; rather, it is a process of continuous optimization based on market demand. From text to images and videos, every link requires careful refinement; from compliance to innovation, each step must be strictly controlled. Only in this way can one stand out in this fiercely competitive international market and win the favor of more loyal customers.