Can New Stores on AliExpress Sign Up for Activities? What Are the Advantages?

Can New AliExpress Stores Participate in Events? What Are the Benefits?

With the rapid development of cross-border e-commerce, an increasing number of merchants are choosing to expand their international markets through the AliExpress platform. For new stores just joining AliExpress, how to quickly gain exposure and build a user base is a key concern for every seller. So, can new AliExpress stores participate in events? What are the potential benefits of joining these events? This article will provide a detailed analysis based on relevant reports and industry experience.

Firstly, regarding whether new AliExpress stores can participate in events, the answer is yes, but they must meet certain conditions. According to official information from AliExpress, during the early stages of a new store's establishment, the system will conduct an initial assessment of its qualifications and operational capabilities. If the store's product quality, logistics services, and customer service response indicators meet the standards, it can apply to participate in various promotional activities organized by the platform. For example, large-scale holiday events such as Black Friday and Singles' Day, as well as small daily promotions, are important ways for new stores to enhance their visibility. However, it should be noted that when a new store first applies, it may face some restrictions, such as limited types of activities or conservative discount levels.

So, what are the benefits of participating in these events? First, events can significantly increase the store's visibility. As a new store, lack of sufficient market recognition is one of its biggest challenges. By participating in platform events, the store can attract a large amount of traffic in a short time, thereby rapidly expanding its brand influence. For instance, during this year's Double Twelve period, a newly opened clothing store successfully attracted over 50,000 buyers through a limited-time discount event and achieved a 300% increase in daily sales compared to the previous period. These figures indicate that events are indeed a key way for new stores to acquire traffic.

Secondly, participating in events helps establish a stable customer base. In fierce market competition, new stores often find it difficult to compete with established brands. Events provide new stores with a fair competitive opportunity. By setting reasonable discount strategies, such as offering coupons or gifts, consumer purchasing desire can be effectively stimulated, while also increasing repeat purchase rates. According to AliExpress data, stores that actively participate in platform events generally have a higher proportion of returning customers than those that do not participate in events. This shows that events not only bring short-term returns but also lay a solid foundation for long-term development.

Events can also help new stores optimize their operational processes. To smoothly participate in events, stores must comprehensively review and improve aspects such as supply chain management, inventory control, and after-sales service. This pressure becomes a driving force, prompting stores to continuously enhance their competitiveness. For example, during preparations for the Black Friday event, an electronics store discovered a loophole in its packaging process, resulting in some products being damaged during transportation. Consequently, the store immediately upgraded its packaging materials and strengthened quality inspection procedures. Ultimately, this improvement not only prevented future issues but also earned more customer trust.

Of course, participating in events is not without risks. For new stores, if event planning is inappropriate or execution is inadequate, there may be a risk of losses. Before deciding to participate in events, merchants need to make adequate preparations. On one hand, they should set realistic goals based on their own capabilities and avoid blindly pursuing high discounts; on the other hand, they should strengthen data analysis skills and promptly adjust marketing strategies. As a seasoned e-commerce consultant once said The essence of events is to offer discounts to consumers, not to operate at a loss. Only by finding the right balance can both parties achieve mutual benefit.

In summary, new AliExpress stores can certainly participate in various events and reap significant benefits. Whether it is improving visibility, accumulating customer resources, or optimizing operational models, events play an indispensable role. However, the key to success lies in scientific planning and precise execution. For new stores eager to stabilize their foothold in the international market, seizing every event opportunity is undoubtedly the path to success.