What Are the Negative Impacts of Frequently Exiting Activities on AliExpress?

What happens if AliExpress frequently withdraws from promotional activities? What are the disadvantages?

In the field of e-commerce, promotional activities are one of the important means to attract consumer attention. However, for global platforms like AliExpress, frequent withdrawal from various promotional activities may bring about a series of negative impacts. From user experience to merchant cooperation and the platform's own brand image, all these factors could be affected.

Firstly, frequent withdrawal from activities will have an adverse effect on consumers' shopping experience. For users who are accustomed to participating in large-scale promotional events, the sudden withdrawal of the platform may cause confusion and disappointment. For example, during the 2025 Double Eleven period, AliExpress announced its withdrawal from promotional activities in some regions. Although this decision was made considering strategic adjustments, it still caused dissatisfaction among some users. A consumer said I look forward to the discounts every year during Double Eleven. If the platform no longer participates, I feel that my shopping plan has been disrupted. This kind of emotion not only affects the loyalty of existing users but also may make potential new users lose interest in the platform, thereby weakening the overall appeal of the platform.

Secondly, frequent withdrawal from activities will also have a negative impact on merchants' willingness to cooperate. As core participants on the platform, merchants often rely on promotional activities to boost sales and brand awareness. Once the platform frequently withdraws from activities, merchants' interests will be directly affected. A cross-border e-commerce seller pointed out We invest a lot of resources in preparing for promotional activities, but if the platform does not support us, our efforts will be wasted. This situation can easily lead to a decline in merchants' trust in the platform, and they may even choose to move to other competitive platforms. In the long run, the platform's ecosystem may gradually shrink, further exacerbating its declining market competitiveness.

Frequent withdrawal from activities will also damage AliExpress's brand image. As an international e-commerce platform, AliExpress needs to win user trust through a stable and reliable image. However, the behavior of frequent withdrawal from activities may be interpreted as the platform lacking planning or making strategic mistakes. For example, at the beginning of 2025, AliExpress announced the suspension of Black Friday promotional activities in certain regions, which attracted attention and questions from some media and industry insiders. Some comments believed that such actions might affect the platform's reputation in the international market, especially as today's consumers have increasingly high demands for e-commerce services.

Of course, from another perspective, AliExpress's frequent withdrawal from activities may also be part of its strategic adjustment. With increasing competition in the market, major e-commerce platforms are exploring more efficient operating models. AliExpress may hope to reduce unnecessary activity expenditures by optimizing resource allocation and focus on more promising markets or business directions. However, such adjustments must be based on full communication and transparency; otherwise, they can easily lead to misunderstandings and negative evaluations from the outside world.

In summary, the disadvantages of AliExpress frequently withdrawing from activities are multifaceted. Whether for consumers, merchants, or the platform itself, such behavior may bring adverse effects. How to balance short-term benefits with long-term development, how to maintain brand image while keeping flexibility, will be problems that AliExpress needs to carefully consider in the future. After all, a healthy and stable e-commerce platform cannot do without the joint support and trust of all parties.