Why Isn't My Amazon Cardboard Shipped With Labels?

Has Amazon FBA Shipping Failed to Label?

In the field of e-commerce logistics, especially in cross-border e-commerce businesses, every link in the logistics chain is crucial. For many merchants who use the Amazon platform for sales, FBA Fulfillment by Amazon is an unavoidable topic. FBA refers to a method where consumers purchase goods through the Amazon platform and Amazon provides delivery services. This approach typically offers consumers a fast and convenient service experience. However, recently some consumers have reported that when they receive goods shipped via Amazon FBA, they find that there are no labels on the outer packaging of the items. This situation has sparked widespread attention and discussion.

According to some consumer descriptions, after purchasing goods on the Amazon platform and selecting FBA shipping, they found that the outer packaging of the received goods did not display any information such as product details, shipping origin, or transportation information. This phenomenon has left many consumers confused, and some even worry that it might affect the verification of product authenticity and the quality of after-sales service. In response, industry insiders pointed out that this situation may be due to Amazon adopting an optimization measure to simplify its logistics process. For example, Amazon might mark product information internally within its system and confirm the identity and status of the products using internal scanning equipment, thereby reducing unnecessary steps for labeling.

From news reports, similar issues are not uncommon. Over the past few years, with the rapid development of the cross-border e-commerce industry, similar controversies have frequently surfaced. For instance, in 2025, a certain e-commerce platform once faced complaints from some consumers for failing to label the product origin on the outer packaging. At that time, the platform responded that this was done to protect consumer privacy and improve logistics efficiency. Despite this, such practices still raised public concerns about transparency. Similarly, Amazon's operation may also trigger similar worries.

However, some professionals argue that Amazon's approach is not entirely unacceptable. On one hand, as a global leading e-commerce platform, Amazon's logistics system is already quite mature and has sufficient technical means to ensure the safety and traceability of products; on the other hand, overly emphasizing the necessity of labels might increase operational costs, which could then impact product prices. How to balance service quality with cost control is an important issue facing all e-commerce platforms.

It is worth noting that behind the phenomenon of Amazon FBA goods not being labeled lies the complexity of supply chain management. In the context of globalization, a single product may need to go through multiple stages before reaching the consumer’s hands. During this process, product information may be updated or adjusted multiple times, and the traditional label model clearly struggles to adapt to these dynamic changes. Amazon may be attempting to adopt more modern technological methods, such as QR codes or RFID Radio Frequency Identification technology, to replace traditional paper labels. These new technologies can not only enhance efficiency but also offer more diverse functions, such as real-time tracking of product locations and recording environmental data like temperature and humidity.

Of course, regardless of what approach Amazon takes, the rights of consumers should always be protected. If there are indeed after-sales problems caused by unlabeled goods, Amazon should take responsibility and promptly address consumer concerns. Meanwhile, consumers themselves need to strengthen their ability to discern and verify product information through official channels or communicate directly with sellers to confirm specific details.

In conclusion, while the phenomenon of Amazon FBA goods not being labeled has sparked dissatisfaction among some consumers, the reasons behind it may be more complex. Whether to improve efficiency or reduce costs, Amazon needs to strike a balance between technological innovation and user experience. For consumers, maintaining a rational attitude, understanding relevant rules, and protecting their own rights through proper channels is the wisest choice. With further development of the e-commerce industry, we can reasonably expect that similar issues will gradually be properly resolved.