What Impact Will AC Markings Have on Amazon New Products?

When launching new products on Amazon, encountering AC labels is a relatively common occurrence. AC labels typically refer to keywords or products marked in the Advertising Campaigns on the Amazon platform. This marking means that your product has incurred advertising costs after being clicked by users in certain search results and may have also led to sales conversions. So, how should sellers view and respond to this situation?

First, we need to understand what AC labels are and their impact on new products. Essentially, AC labels represent Amazon's paid advertising service. When buyers click on an ad link and purchase your product, you will need to pay for that ad. For newly listed products, receiving an AC label is a positive signal as it indicates that your product is attracting traffic and potentially generating actual sales. However, there is also a risk involved-if the cost of advertising expenditure is too high without corresponding returns, it could result in losses.

According to recent news reports, many successful Amazon sellers have mentioned that setting a reasonable advertising budget during the early stages of promoting new products is crucial. For example, a cross-border e-commerce practitioner shared his experience when I first started selling a new smartwatch, I set a small daily ad budget of $5. I found that although the cost per click was high, the overall conversion rate was good. The seller's example shows that even with higher AC label costs, as long as you can effectively control ad spending and maintain good product quality and service levels, profitability can still be achieved.

On the other hand, how to optimize AC label strategies is also worth discussing. Amazon offers two forms of ads-automatic ads and manual ads-each with its own advantages and disadvantages. Automatic ads can help beginners quickly test market reactions, while manual ads allow more precise targeting of target customer groups. A professional consultant mentioned in the news pointed out that for newly launched products, it is recommended to use automatic ads first to accumulate data, then adjust keyword matching types and bidding strategies based on performance. This method not only reduces trial-and-error costs but also helps sellers better understand market demand.

It is worth noting that as competition intensifies, relying solely on AC labels is no longer enough to ensure long-term stable growth. In addition to doing well in ad placements, it is also necessary to focus on enhancing the core competitiveness of the product. For instance, strengthening brand building, improving user experience, enriching product detail pages, and other measures can enhance consumer stickiness, thereby reducing reliance on external traffic.

In conclusion, when Amazon new products appear with AC labels, it is both a challenge and an opportunity. The key lies in how to balance the relationship between advertising investment and returns and explore paths suitable for the development of one’s own business on this basis. As industry professionals emphasize, regardless of the method used to promote new products, ultimately it must return to meeting customer needs as the fundamental point. Only in this way can one stand firm in the fierce e-commerce environment.