AliExpress Coins Deduction Rules Seller Application Guide

What Are the Rules for Using AliExpress Coins? What Benefits Do They Offer to Sellers?

In the world of cross-border e-commerce, AliExpress is a very popular shopping site that offers consumers and sellers a wide range of product choices and convenient transaction methods. For regular buyers, AliExpress coins are an important virtual currency that can be earned through activities such as participating in platform events, signing in, and purchasing goods. These coins can then be used to offset cash payments, thereby reducing the cost of shopping. So, what exactly are the rules for using AliExpress coins? And how can sellers leverage these coins to boost their store sales?

First, let’s understand the basic usage rules for AliExpress coins. According to official AliExpress guidelines, coins can be used to offset payments on specific items, but not all products support coin payments. Typically, only items featured in promotional events offer this functionality. For instance, during AliExpress's Singles' Day promotion in 2025, a large number of products supporting coin deductions were launched. Users could use a certain percentage of their coins to receive cash discounts. The specific ratio might vary depending on the product category or event type, generally at a rate of 100 coins equaling 1 USD. However, this ratio may change over time, so users should carefully read the relevant terms before participating in events.

AliExpress also sets a cap on the amount of coins that can be used per order. Usually, each order can only utilize a limited number of coins, which may be to prevent abuse or ensure merchants' interests. For example, during one event, the official clearly stated that the coin deduction amount for a single order cannot exceed 50% of the total order value. This means that even if users accumulate a large number of coins, they cannot rely solely on them for payment. Such restrictions protect merchants' interests while encouraging users to plan their coin usage wisely.

For sellers, AliExpress coins hold significant importance as well. By actively participating in platform events, sellers have the opportunity to make their products eligible for coin deductions, thus attracting more potential customers. For instance, during the Black Friday promotion in 2025, many sellers noticed that adding their products to the coin deduction program not only attracted more attention but also significantly improved conversion rates. This is because for consumers, being able to use coins to offset cash undoubtedly increases the appeal of the product. Especially for higher-priced items, coin deductions effectively lower the purchase threshold, facilitating transactions.

Moreover, AliExpress coins can help sellers optimize customer relationship management. By offering coin rewards, sellers can encourage repeat purchases from existing customers and attract new customers to try their products. For example, media reports indicate that an electronics-focused AliExpress store saw its repurchase rate increase by nearly 30% after launching a coin return program. This result shows that through the coin mechanism, sellers can not only boost sales but also cultivate loyal customer groups, which is crucial for long-term development.

Of course, to fully leverage the benefits of AliExpress coins, sellers need to prepare adequately. First, they must ensure their product quality is top-notch to earn consumer trust and support. Second, they should actively participate in various platform events to gain more exposure opportunities. Lastly, they need to keep a close eye on changes in coin policies and adjust marketing strategies accordingly. For example, when AliExpress announced an expansion of the coin's applicability range, some astute sellers quickly adjusted their inventory structures, including more high-value products in the coin deduction program, thus seizing market opportunities.

In conclusion, AliExpress coins are not only a vital asset for consumers but also a key tool for sellers to enhance performance. Whether used to reduce shopping costs or as a marketing strategy, coins play an indispensable role in the AliExpress ecosystem. For general users, understanding and utilizing coin rules can provide more cost-effective shopping experiences and better support for their favorite brands and merchants. For sellers, it is essential to continuously explore the best ways to combine coins with their own businesses to achieve a win-win situation.