Amazon FBA Label Requirements Explained Logistics Knowledge Sharing

What Are the Requirements for Amazon FBA Labels? - A Knowledge Sharing of Amazon Logistics

As a leading global e-commerce platform, Amazon's FBA Fulfillment by Amazon service has simplified logistics processes for countless merchants. For sellers looking to enter the Amazon market, understanding and complying with FBA label requirements is crucial. These labels are not only the foundation for smooth storage and delivery of products in Amazon warehouses but also a key step in ensuring consumers receive the correct items.

Firstly, FBA labels must include basic product information. Each item must have a barcode label, commonly referred to as an FNSKU Fulfillment Network Stock Keeping Unit. The FNSKU is a unique identifier generated by Amazon that helps its system recognize products and improves order processing efficiency. The barcode should be clearly visible without any blur or obstruction. If the product itself does not have a barcode, sellers need to print and affix the FNSKU label themselves.

Secondly, FBA labels should also indicate basic product details such as brand name, product description, and applicability. For example, for clothing items, size and color information should be marked; for electronic products, model and specifications should be indicated. These details help Amazon warehouse staff quickly identify products and reduce errors during sorting. To meet consumer rights to information, the information on the product packaging should also be accurate and error-free.

It is worth noting that Amazon has strict requirements for label materials. Generally, label paper needs to have waterproof and oil-resistant functions so that it remains clear and readable during transportation and storage. Especially in humid or rainy environments, high-quality labels are particularly important. When choosing label materials, sellers should prioritize durability and adaptability.

In recent years, with the rapid development of cross-border e-commerce, an increasing number of Chinese sellers have begun using FBA services. According to a 2025 report on China's cross-border e-commerce industry, more than 60% of China’s export e-commerce enterprises have adopted the Amazon platform for sales. However, due to differences in logistics systems between China and the United States, many Chinese companies initially encountered numerous difficulties in handling FBA labels. For instance, some sellers had their shipments returned because the labels did not meet Amazon standards, resulting in additional costs. To address this issue, many third-party service providers emerged, offering one-stop solutions from label design to printing, greatly reducing the operational difficulty for sellers.

In addition to these basic requirements, Amazon places particular emphasis on environmental awareness. In recent years, Amazon has launched several green logistics initiatives, encouraging partners to reduce packaging waste. When making FBA labels, sellers can opt for recyclable materials and avoid excessive packaging. This not only reflects corporate social responsibility but may also gain more policy support in the future.

In conclusion, understanding and adhering to Amazon FBA label requirements is one of the core skills every cross-border seller must master. Through proper label management, not only can order processing efficiency be improved, but customer satisfaction can also be enhanced, creating greater commercial value for businesses. It is hoped that this article will provide useful references for sellers and help them achieve better results on the Amazon platform.