Has Shopee Store Enabled Live Streaming Function? Can It Be Used for PC Live Streaming?

Can You Start Live Streaming on Shopee Only After Opening a Store? Can You Stream Live on a Computer?

In today's e-commerce environment, live streaming has become an important means for merchants to attract customers and boost sales. For many sellers, how to successfully conduct live streaming business on platforms like Shopee is a matter worth considering. So, can you start live streaming on Shopee only after opening a store? Can live streaming be done on a computer? This article will discuss these issues and provide practical advice for merchants based on relevant reports and practical cases.

Firstly, regarding the question of whether you can start live streaming on Shopee only after opening a store, the answer is yes. According to official regulations from Shopee, users must register and have an officially operating store to apply for live streaming services. This is because live streaming is not only a way to showcase products but also a part of brand promotion and customer service. Through live streaming, merchants can directly interact with consumers, answer questions, enhance trust, and thus promote sales conversion. Shopee requires merchants to meet certain basic conditions first, such as completing store information and accumulating a certain number of products, before further using live streaming tools.

It is worth noting that although having a store is a prerequisite for opening live streaming, it does not mean that all qualified stores can immediately obtain live streaming permissions. According to official messages from Shopee, the platform decides whether to grant live streaming qualifications based on the performance and activity level of the store. For example, stores need to maintain high ratings, good customer feedback, and stable order volumes to be selected as one of the first merchants to enjoy live streaming services. Shopee also encourages new merchants to actively participate in various activities organized by the platform to increase exposure and competitiveness, laying a solid foundation for future live streaming.

Next, let's look at another important topic can live streaming be done on a computer? With the development of technology, more forms of live streaming have emerged, including live streaming via computers. For Shopee, the function of PC-based live streaming is gradually becoming more widespread. This means that as long as merchants have a properly configured computer and download the corresponding application, they can initiate live streaming from the computer. Compared to mobile phone live streaming, PC live streaming has advantages such as clearer images and more convenient operation, especially suitable for showcasing complex products or completing live streaming through team collaboration.

In fact, this trend has received positive market responses. According to an e-commerce industry analysis report, in the past year, the proportion of merchants choosing to stream live via computers has significantly increased. They generally believe that PC live streaming provides better user experience and improves work efficiency. For example, a clothing brand located in Shanghai found that after trying PC live streaming, the average audience stay time in the live room increased by 30%, and transaction volume increased by nearly 50%. This shows that PC live streaming is not only a technological advancement but also an innovation in marketing strategies.

Of course, regardless of whether live streaming is done via mobile phones or computers, merchants need to pay attention to some key points. First, the planning of live streaming is crucial. Whether explaining product features or sharing usage experiences, it should revolve around the interests of the target audience to avoid overly dull content. Secondly, technical support cannot be ignored. Ensuring stable device operation and smooth network connections is the basic prerequisite for smooth live streaming. Finally, the design of interactive segments should not be underestimated. By setting up activities such as lotteries and QA sessions, you can effectively motivate the audience and increase their participation.

In summary, Shopee indeed requires merchants to open a store before starting live streaming, but not all stores can immediately obtain live streaming qualifications, which depends on the overall performance of the store. At the same time, PC live streaming, as a new method, is gradually gaining favor with merchants. It not only makes up for some limitations of mobile phone live streaming but also provides more possibilities for enterprises. For merchants hoping to achieve business breakthroughs through live streaming, reasonably utilizing these tools is undoubtedly a path worth exploring. In the future, with the continuous improvement of e-commerce platform functions and technological progress, live streaming will undoubtedly become an indispensable part of every successful merchant.