Does Twitter Ads Account Opening Support Weekend Operations?

Can Twitter Ads Account Opening Be Done on Weekends?

In today's era of digital marketing, social media platforms have become one of the important channels for enterprises to promote brands and attract target users. As a globally renowned social networking platform, Twitter has attracted the attention of many enterprises with its large user base and real-time interaction features. However, for businesses looking to run ads on Twitter, a common question is whether opening a Twitter ad account can be done on weekends.

According to Twitter's official policies and related reports, the process of opening a Twitter ad account usually requires some review time. Generally speaking, when enterprises open an ad account on Twitter, they need to fill out detailed application information and submit relevant business licenses, industry qualifications, and other documents. These steps aim to ensure that the ads comply with the platform's regulations, avoiding false advertising or violations. Although Twitter does not explicitly state whether weekend services are available for account opening, based on past experience, it may not be possible to complete all account opening processes during the weekend, especially those involving human review. It is recommended that enterprises submit their applications early during the workweek to allow sufficient time to handle any potential issues.

According to some digital marketing professionals, the time cycle for opening a Twitter ad account may vary depending on the completeness of the application materials and the progress of the review department. If companies find missing or problematic information after submitting their applications, they may need to resubmit the information, which will inevitably extend the entire account opening process. Planning ahead and ensuring all necessary documents are prepared is crucial. For example, at an industry seminar in 2025, a representative from a well-known advertising company mentioned Many customers encountered delays due to submitting applications over the weekend, ultimately affecting their marketing plans.

In addition to account opening itself, enterprises also need to consider other factors when running ads on Twitter, such as budget settings, ad type selection, and target audience targeting. Twitter offers various ad formats, including promoted tweets, trend tag promotions, video ads, etc., each with different applicable scenarios. To maximize ad effectiveness, companies need to thoroughly understand their own needs and optimize ad strategies by combining Twitter’s data analysis tools. Notably, Twitter also launched the TwitterAdsManager tool to help businesses more efficiently monitor ad performance and adjust their campaigns promptly.

From a news perspective, in recent years, with the continuous expansion of the social media advertising market, more and more enterprises are beginning to focus on platforms like Twitter. According to statistics released by market research firm Statista, global spending on social media advertising reached approximately $150 billion in 2025, and is expected to continue growing in the coming years. Against this backdrop, how to make good use of social platforms like Twitter has become a key focus for enterprises. For example, an international fast-moving consumer goods brand successfully increased product awareness and significantly boosted sales through precise ad placements on Twitter.

In summary, although there are certain restrictions on the specific operation time of Twitter ad accounts, as long as enterprises prepare in advance and arrange their schedules reasonably, they can smoothly embark on their advertising journey. At the same time, making full use of the resources and services provided by the platform to formulate scientific and reasonable marketing strategies is the key to standing out in the fiercely competitive market. Whether it is on weekends or weekdays, the key lies in whether enterprises can seize opportunities and flexibly respond to changes.