Latest Policy Interpretation on Twitter Advertising Account Opening

The latest policy for opening Twitter advertising accounts has become one of the focal points in the global digital marketing field recently. As social media platforms continue to adjust their advertising rules, enterprises and brands need to be more cautious and flexible in their promotional strategies. This change not only affects the efficiency of corporate advertising placements but also has a profound impact on the entire digital advertising industry ecosystem.

According to recent reports, Twitter has announced a series of new policies regarding the opening of advertising accounts, with the aim of enhancing the platform's transparency and security. First, all businesses and individuals wishing to open an advertising account on Twitter must undergo a more rigorous review process. This measure is mainly intended to prevent fake accounts from abusing advertising functions and thereby maintain the overall environment of the platform. Twitter also requires advertisers to provide more detailed business information, including company business licenses and tax registration certificates, to ensure the authenticity of advertisements.

These changes are not isolated events but are closely related to the increased regulatory efforts globally in recent years. For example, the EU’s Digital Services Act DSA and the U.S. Anti-Misinformation Law have imposed higher compliance requirements on social platforms. As one of the leading social media platforms globally, Twitter naturally needs to respond actively to these legal requirements to avoid potential legal risks.

From the perspective of enterprises, the new policies undoubtedly increase the difficulty of opening an advertising account. Many small businesses may find it difficult to enter the Twitter advertising market due to their inability to meet the additional review conditions. However, this also prompts companies to focus more on long-term planning in their advertising strategies, such as building a good brand image to enhance credibility. Meanwhile, large enterprises can ensure smooth passage through the review process by preparing relevant materials in advance.

It is worth noting that although Twitter has strengthened its control over advertising account openings, the platform has not completely closed its doors. For advertisers who can provide complete documentation and pass the review, Twitter still offers rich advertising tools and services. For instance, the real-time bidding RTB system helps advertisers accurately target their audience; data analysis functions enable scientific assessment of advertising effectiveness.

Twitter's latest advertising account opening policy reflects a new trend in the development of the digital advertising industry placing greater emphasis on quality rather than quantity. Although it may cause certain troubles for some advertisers in the short term, from a long-term perspective, it contributes to improving the service level of the entire industry and providing better experiences for consumers. For enterprises considering using Twitter for marketing, understanding and adapting to these new rules will be key to future success.