How to Set Up a Twitter Ads Account in the US

The process for opening a Twitter advertising account in the U.S. is relatively clear and standardized, but it still requires meticulous preparation and operation for first-time users. This process involves several steps, including registering an account, completing corporate verification, creating an ad account, and setting budgets. During this process, users need to fully understand the platform's rules and plan accordingly based on their marketing objectives.

First, to open a Twitter advertising account in the U.S., users must have an already verified business Twitter account. This means you need to register a personal Twitter account first, then convert it into a business account. In the conversion process, you will need to fill in relevant information about your company, such as the company name, address, contact details, etc. These pieces of information will be used by the platform to verify the identity of your enterprise. It should be noted that in 2025, Twitter underwent a series of management changes and technical adjustments. Therefore, when submitting materials, enterprises must ensure the authenticity and completeness of the information to avoid delays due to failed reviews.

Next, users need to create an ad account. After logging into the business account, click on the advertising option to enter the ad management interface. Here, it will prompt whether you already have an ad account; if not, you will need to create a new one. During the creation process, you need to select the target market for ad placement, such as the U.S. region. At the same time, you also need to set a budget and payment method. Twitter allows users to pay through credit cards or PayPal, but there may be different payment restrictions in different countries and regions. Before choosing a payment method, it is recommended to carefully read the relevant terms to avoid unnecessary trouble.

In addition to basic account settings, users also need to focus on ad design and optimization. According to recent news reports, Twitter has raised its ad review standards. Especially for ads involving sensitive topics or specific fields, the platform may require additional proof documents. For example, if the ad involves health products or financial services, companies need to provide relevant qualification certificates. When designing ad copy and materials, make sure to conduct compliance checks beforehand to reduce the risk of rejection later.

To better utilize Twitter's advertising features, businesses can also leverage the data analysis tools provided by the platform. For example, by analyzing user interaction data, more precise adjustments to ad strategies can be made. At the beginning of 2025, Twitter launched a brand-new ad performance evaluation module, helping businesses see the return on investment ROI of their ads more intuitively. This data-driven approach not only improves the efficiency of ad placements but also provides strong support for the long-term marketing strategy of enterprises.

Finally, it is worth mentioning that the success of Twitter ads largely depends on the quality of creativity and execution. From the news, we can see that many successful cases stem from enterprises' deep insights into their target audience and flexible use of platform features. For example, some brands attracted a large number of young users through short video ads, while others enhanced user engagement through interactive features. In actual operations, enterprises should combine their own characteristics, continuously experiment, and optimize ad formats to achieve the best results.

In summary, although there is a certain threshold for opening a Twitter advertising account in the U.S., as long as the normative process is followed step by step and the resources and support provided by the platform are fully utilized, enterprises can achieve efficient brand promotion and market expansion. It is hoped that this article can provide valuable reference and guidance for users who intend to enter the Twitter advertising market.