A Guide to Setting Up Activities for AliExpress Stores and Detailed Rules Explanation

How to Set Up Store Activities on AliExpress? What Are the Rules?

In the cross-border e-commerce platforms, AliExpress, as one of the largest online retail markets in the world, has attracted the attention of numerous merchants. For sellers who want to increase their store sales, setting up store activities reasonably is an important way to attract customers and improve conversion rates. So, how can you set up store activities on AliExpress? And what rules should be noted?

First of all, AliExpress provides various types of store activity tools for merchants, such as time-limited discounts, discount offers for reaching certain amount, and buy-one-get-one-free promotions. These activities can help merchants quickly attract buyers' attention and promote order generation. For example, in a certain month in 2025, AliExpress officially launched a Double Eleven promotion event. Many participating merchants achieved a significant increase in sales by setting up discount coupons and time-limited discounts. This shows that effective store activities not only stimulate consumption but also enhance brand influence.

To set up store activities, sellers need to log in to the backend management system of AliExpress, enter the marketing center, and then select activity management. Here, you can create new activities, such as time-limited discounts. When filling in relevant information, you need to clearly define the start and end times of the activity, the list of products participating in the activity, and the specific discount rate. You can also set inventory limits or purchase quantity caps to ensure the controllability of the activity's effect. It is worth noting that before setting up an activity, it is recommended to plan the product inventory situation in advance to avoid customer dissatisfaction due to stockouts.

In addition to basic discount activities, AliExpress also supports more complex combination marketing strategies. For example, the Buy More, Save More feature allows buyers to enjoy additional discounts after meeting a certain amount. This form is very suitable for merchants who want to encourage large orders. At the same time, AliExpress also introduced the store coupon function, allowing buyers to use pre-set coupons to reduce the payment amount when placing an order. These diverse tools provide merchants with great flexibility to design personalized promotional plans according to their own needs.

However, while enjoying the convenience, sellers also need to comply with certain rules. The first is the requirement for the authenticity of the activity. AliExpress explicitly stipulates that all products participating in the activity must maintain transparent pricing and cannot have false price tags or misleading advertisements. Secondly, regarding inventory management, if merchants intentionally conceal inventory information during the activity and fail to ship on time, they will be penalized by the platform. Additionally, for violations such as fake orders, AliExpress will take strict monitoring measures, and once discovered, related rights will be canceled and accounts may be permanently banned.

There are also some details to note. For example, the price during the activity period should be lower than the daily selling price, otherwise it may be considered unfair competition; for example, some special categories such as electronics may require additional approval to conduct promotional activities. In actual operation, sellers should carefully read the latest policies released by the platform and closely monitor their account status.

In conclusion, AliExpress provides merchants with rich store activity tools and flexible operating methods, but also sets corresponding regulations and constraints. Only by thoroughly understanding the rules and strictly implementing them can the maximum value of the activity be truly realized. In the future, with the continuous development of the cross-border e-commerce industry, it is believed that AliExpress will continue to optimize its service system and bring more innovative solutions to merchants.