How to Participate in Store Activities on AliExpress Semi-Managed Mode? What Are the Impacts of Joining Store Activities?

AliExpress's semi-managed mode, as an emerging e-commerce operation method, is attracting more and more merchants to join. The core of this model lies in the platform providing merchants with a simplified management tool, allowing them to focus on product optimization and supply chain management, while the platform takes care of logistics, customer service, and other backend work. For many merchants hoping to make their mark in the cross-border e-commerce field, understanding how to participate in store activities and the potential impacts these activities may bring is crucial.

Firstly, to participate in AliExpress store activities, merchants need to meet certain conditions. According to official regulations from AliExpress, merchants must be stores operating under the approved semi-managed mode, and the products must meet the basic requirements of the activity. Factors such as inventory levels, price competitiveness, and positive review rates are important considerations. Merchants also need to regularly update product information to ensure the completeness and accuracy of product pages. These preparations are not only the foundation for participating in activities but also key steps to improve overall store performance.

News reports mentioned that recently, AliExpress has adjusted the activity rules for stores under the semi-managed mode, adding more incentives such as higher traffic allocation weights and better search ranking positions. This change undoubtedly brings more opportunities for merchants. An industry insider with years of experience in cross-border e-commerce stated in an interview through the semi-managed mode, merchants can focus more on product development and market expansion without worrying too much about backend operations. This not only improves efficiency but also reduces operational costs.

So, will participating in these store activities have a positive impact on merchants? The answer is yes. From the data perspective, products involved in activities typically receive exposure several times higher than ordinary products. This means that even in highly competitive market environments, as long as the product quality is solid and pricing is reasonable, there is a high probability of standing out. At the same time, sales performance during the event will directly affect the overall rating of the store, thereby influencing future promotion opportunities.

It should be noted that although the benefits brought by the activities are obvious, merchants still need to approach them cautiously. Over-reliance on short-term promotions may damage long-term brand value, so it is recommended that merchants balance short-term interests with long-term development when formulating strategies. Additionally, due to the surge in order volume during the event, merchants need to prepare in advance for warehousing and logistics to avoid affecting customer experience due to delayed shipping.

In conclusion, the store activities under AliExpress's semi-managed mode provide merchants with an important platform to showcase their strength. As long as merchants can fully utilize this opportunity and continuously optimize products and services, they have every chance to secure a place in the international market. In the future, with the continuous improvement of platform functions and technological advancements, it is believed that more and more merchants will benefit from this.