Operating Rules and Admission Requirements for AliExpress Express

The Rules and Requirements of AliExpress Direct Train

In the field of cross-border e-commerce, AliExpress, one of the largest online retail platforms globally, provides merchants with a wealth of marketing tools, among which the Direct Train service is highly sought after. The AliExpress Direct Train is a pay-per-click PPC promotion method that helps merchants enhance their product visibility and conversion rates through precise ad placements. However, to successfully leverage this service for sales growth, merchants must strictly adhere to its rules and requirements.

Firstly, the AliExpress Direct Train has clear regulations regarding merchant qualifications. According to official announcements, only merchants who have already joined the AliExpress platform and opened a store can apply to use the Direct Train feature. This means merchants need to complete a series of registration processes, including providing business licenses, tax registration certificates, and other relevant documents, while ensuring their business practices are legal and compliant. Merchants must also guarantee that the quality of their products and the level of service meet the platform's standards to avoid being restricted or banned from using the Direct Train service due to violations.

Secondly, in terms of account management, the AliExpress Direct Train also sets strict guidelines. Each merchant can only have one Direct Train account, which must be linked to real and valid store information. If multiple suspicious accounts are found under the same IP address, the platform will take measures to investigate and handle them. Additionally, to maintain a fair competitive environment, AliExpress strictly prohibits any form of cheating behavior, such as fake clicks or malicious bidding. Once such violations are confirmed, related accounts may face bans or even permanent removal from the platform.

Furthermore, when it comes to keyword selection and optimization, which are critical aspects of using the Direct Train, merchants should pay close attention. AliExpress provides a rich library of keywords, but not all words are suitable for promotion. Generally, it is recommended to choose long-tail keywords closely related to the target audience, as this can reduce competition intensity while improving ad effectiveness. Additionally, when setting budgets, merchants should plan reasonably to ensure sufficient funds for long-term operations without over-investing, which could lead to excessive costs. It is worth noting that AliExpress regularly evaluates keyword quality scores; those with low scores may no longer participate in auctions. Therefore, merchants need to continuously monitor data changes and adjust strategies accordingly.

Beyond these basic requirements, the AliExpress Direct Train also encourages merchants to actively participate in various promotional activities. For example, during major shopping festivals like Double 11 and Black Friday each year, the platform offers exclusive discount plans, allowing eligible merchants to gain more exposure opportunities. For businesses looking to expand their brand influence, this is undoubtedly an unmissable opportunity. However, participation in these events requires meeting all platform criteria, such as having adequate inventory, smooth logistics, and comprehensive after-sales services.

In conclusion, to fully capitalize on the benefits brought by the AliExpress Direct Train, merchants not only need to familiarize themselves with and follow its various rules and regulations but also possess keen market insight and flexible adaptability. As a recent executive from a well-known cross-border e-commerce brand said in an interview successful e-commerce marketing is not just about technical competition but also about deeply understanding consumer psychology. Whether newcomers or veterans, everyone should focus on how to better meet customer needs, thereby winning the support and trust of more loyal customers.