Essential Documents and Procedures for Opening a Store on Wish Platform

Wish Platform Store Opening Requirements and Process

With the rapid development of cross-border e-commerce, an increasing number of businesses and individuals are choosing to expand their operations through international e-commerce platforms. Among these platforms, Wish stands out due to its strong user base and convenient operational methods, making it a key focus for many merchants. However, successfully opening a store on the Wish platform and conducting business is not a simple task. This article will provide a detailed introduction to the materials required and the specific process for opening a store on the Wish platform, helping entrepreneurs who aspire to enter this field clarify their thoughts.

Firstly, to open a store on Wish, merchants need to prepare a series of necessary qualification documents. These documents include but are not limited to a business license, tax registration certificate, and bank account permit. For individual sellers, identity-related documents such as copies of ID cards may also be required. It should be noted that Wish has very strict requirements for verifying the identities of merchants, so all submitted information must be true and valid. For example, a news report from 2025 mentioned that a Chinese seller was permanently banned from the platform for submitting false information, which serves as a warning to other merchants considering joining Wish. To ensure the safety and legality of transactions, Wish also requires merchants to provide additional supplementary materials related to their business operations, such as brand authorization letters if selling branded products or product quality inspection reports.

Secondly, after completing the above preparations, the next step is the account registration process. After logging into the Wish website and following the instructions to fill in relevant information, the application can begin. During this process, merchants need to set up a username and password, upload an avatar, and write a personal profile. Additionally, they must bind a payment account for future settlement of funds. According to recent reports, Wish currently supports multiple mainstream payment tools, such as PayPal and Stripe, greatly enhancing the user experience for customers from different countries and regions. However, it is worth noting that technical issues may arise during the first registration, such as problems with receiving verification codes. In such cases, merchants can try contacting customer service for assistance.

Once the account is created, the next critical step is to perfect the store information. This primarily involves filling out the store name, describing the store's unique features, and uploading product images. A good store image can attract more potential customers, so it is recommended that merchants invest sufficient time and effort into creating a professional and appealing page. The Wish platform encourages merchants to actively participate in promotional activities, such as new product recommendations and time-limited discounts, to increase exposure. Statistical data shows that stores that actively participate in platform activities often receive higher click-through rates and conversion rates.

Finally, when everything is ready, you can officially launch your products. Each product needs to have detailed information filled out, including descriptions, prices, inventory, etc., along with clear and aesthetically pleasing product photos. It is particularly important to note that Wish has high requirements for image quality; blurry or overly simplistic photos can directly affect buyers' first impressions. Additionally, to avoid unnecessary disputes, merchants must clearly indicate key parameters such as material, size, and weight of the product. Notably, in recent years, with the enhancement of consumer environmental awareness, many buyers tend to prefer products with eco-friendly labels. Therefore, merchants can consider incorporating this aspect into their product displays.

In summary, successfully opening a Wish store is no easy feat, but as long as the correct process is followed and sufficient effort is put in, one can achieve their business goals. Whether for businesses or individual sellers, every detail should be taken seriously, from qualification reviews to page design and product releases, aiming for perfection. It is hoped that through the above introduction, readers now have a comprehensive understanding of the basic situation of opening a store on the Wish platform. May every entrepreneur realize their dreams on this vast stage!