Top Picks from AliExpress Paid Marketing Tools List

List of Paid Marketing Tools on AliExpress

In the cross-border e-commerce sector, AliExpress, one of the world's leading e-commerce platforms, provides merchants with a wealth of tools and services to enhance sales performance. As market competition becomes increasingly fierce, more and more sellers are paying attention to paid marketing tools in order to attract potential customers through precise promotion. Below is a list of the main paid marketing tools provided by AliExpress along with an overview of their functions.

Firstly, we have Sponsored Products, which is a pay-per-click advertising format that allows merchants to display their products on search result pages or related product detail pages. By setting keyword bids, merchants can ensure that their products appear in front of target users. For instance, during a promotional event in 2025, a Chinese electronics brand improved its conversion rate by nearly 30% by optimizing its Sponsored Products strategy. This demonstrates how effectively using Sponsored Products can help merchants achieve higher return on investment.

Next is Affiliate Marketing, a cooperative model based on performance-based payments. Merchants can choose to join AliExpress’s affiliate program and collaborate with other websites or social media accounts to promote their stores and products. Every time a transaction is completed through these partner links, merchants need to pay a certain percentage of the commission to the partners. This model is particularly suitable for businesses that want to expand their brand influence but do not wish to bear high fixed costs.

The third important paid tool is Super Recommendation. This service aims to help merchants push their product information to a wider audience. Unlike traditional ads, Super Recommendation intelligently matches users with the most suitable products based on their browsing history and purchasing habits. According to official data, during a recent major promotion period, brands that used the Super Recommendation feature saw an average order value increase of about 45% compared to those who did not use it.

Additionally, there is Window Display as an option. Window Display is typically used for home page carousel banners and other locations, effectively capturing visitors' attention and guiding them to specific categories or activity pages. For merchants looking to quickly boost brand awareness or concentrate resources to create best-selling items, Window Display is undoubtedly an effective means.

Finally, Direct Mail should not be overlooked. This service allows merchants to directly send personalized email notifications to registered members on the platform, which may include introductions to new products or limited-time discount information. It is worth noting that to ensure user experience, merchants must strictly adhere to AliExpress regulations regarding spam emails; otherwise, they may face penalties.

In summary, these paid marketing tools offered by AliExpress each have unique features and cater to different scenarios. For newcomers, it is recommended to start with the basic Sponsored Products; while for established companies with larger scales, multiple tools can be utilized comprehensively according to their needs to achieve optimal results. Of course, continuous adjustment and optimization of parameter settings such as keyword selection and budget allocation are required in actual operations to truly maximize the value of these tools. In short, reasonably planning and flexibly applying these paid marketing tools will help businesses stand out in intense market competition.