Actions Amazon Global Selling Partners Must Not Take

Amazon Global Selling provides many businesses with opportunities to expand into international markets. However, in order to maintain the health of the platform’s ecosystem, Amazon has set strict rules for seller behavior. These regulations aim to protect consumer rights, enhance user experience, and ensure that all sellers operate in a fair competitive environment. This article will provide a detailed introduction to the specific actions prohibited for Amazon Global Selling sellers, and, combined with relevant news reports, help sellers better understand the platform's rules.

Firstly, Amazon strictly prohibits any form of false operation or data falsification. For example, sellers must not artificially boost product rankings and sales through practices such as fake orders or fabricated reviews. At the beginning of 2025, a cross-border e-commerce company was banned by Amazon for allegedly fabricating user reviews. The company attempted to attract customers by hiring professional teams to write false positive reviews but ultimately failed to evade Amazon's algorithmic screening. This incident not only caused severe losses for the company but also served as a wake-up call for other sellers any attempt to gain a competitive advantage through improper means will face severe punishment.

Secondly, Amazon prohibits the sale of counterfeit or substandard goods. Whether it involves brand infringement or products of poor quality, these fall under the category of violations. In recent years, with the increasing prominence of counterfeiting issues, Amazon has stepped up its efforts to crack down on such activities. For instance, during a joint enforcement operation last year, multiple e-commerce platforms collectively removed tens of thousands of accounts suspected of selling counterfeit goods. It is worth noting that even if a seller did not intentionally sell counterfeit goods, they would still be penalized once their sold items were proven to have quality problems or infringe on intellectual property rights. Sellers must control product quality from the source to avoid losing sight of the bigger picture.

Amazon also emphasizes the protection of consumer privacy and personal information security. Sending unsolicited emails to buyers or leaking personal information are considered serious violations. Recently, media reported that a small e-commerce company frequently sent promotional messages without obtaining user consent, resulting in numerous complaints. Ultimately, the company's account was frozen and had to pay a large fine. This case reminds sellers that while pursuing commercial interests, they must never ignore legal requirements.

Furthermore, Amazon does not allow the use of unfair competition tactics to suppress competitors. For example, maliciously reporting other stores or spreading false information to defame competitors are explicitly forbidden. According to insider sources, Amazon dealt with several sellers this year who were complained about due to malicious competition. Such actions not only disrupt market order but may also violate local laws. Sellers should adhere to the principle of honest business operations and win market share by enhancing their own capabilities rather than belittling others.

Lastly, Amazon requires sellers to follow the principle of price transparency and prohibits arbitrary price increases or decreases. Some sellers might adopt short-term profit strategies like first raising prices then offering discounts, which can easily lead to trust crises. Previously, a well-known brand faced collective litigation due to frequent adjustments in discount levels. Although the case was later dismissed, the brand's reputation was severely affected. Therefore, reasonable pricing is not only a respect for consumers but also the cornerstone of long-term enterprise development.

In conclusion, Amazon Global Selling provides a broad stage for sellers but also sets high standards. Only by strictly adhering to platform rules can one stand firm in this market full of opportunities and challenges. We hope that all sellers can draw lessons from this and conduct their business in a more standardized manner, jointly fostering a healthy and positive cross-border e-commerce environment.