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Analysis of Taxation for Cross-Border E-Commerce, General Trade, and Postal Channels

ONEONEMay 09, 2025
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Differences in Taxation for Cross-border E-commerce, General Trade, and Postal Channels

In the context of globalization today, cross-border e-commerce, commonly referred to as cross-border trade, has become an important part of international trade. At the same time, traditional trading methods such as general trade and postal channels still hold their place in the market. These three different forms of trade have significant differences in tax policies, which directly affect the cost structure of businesses and the purchasing experience of consumers.

Analysis of Taxation for Cross-Border E-Commerce, General Trade, and Postal Channels

First, let us explore the characteristics of taxation in cross-border e-commerce. Cross-border e-commerce mainly refers to commodity transactions conducted through internet platforms and completed via postal or express logistics. For cross-border e-commerce, certain tax preferential policies are enjoyed. For instance, according to the Notice on Improving the Tax Policy for Retail Import of Cross-border E-commerce issued jointly by the Ministry of Finance, General Administration of Customs, and State Administration of Taxation, personal self-use cross-border retail imported goods can enjoy lower tax rates within certain limits single transaction limit is 5,000 RMB, and annual cumulative limit is 26,000 RMB. Within these limits, consumers can enjoy reduced rates, including tariff exemption and VAT and consumption tax levied at 70%. This policy aims to promote the development of cross-border e-commerce business while reducing consumer shopping costs. However, goods exceeding the above-mentioned limits need to pay full taxes according to the standards of general trade.

By contrast, the taxation system for general trade is more complex and stringent. General trade refers to enterprises conducting bulk goods trading through formal import-export procedures. In this model, enterprises must comply with strict customs clearance procedures and pay complete import-related taxes. Specifically, general trade involves major tax types including tariffs, value-added tax VAT, and consumption tax. Among them, the tariff rate is determined based on the HS code of the goods; VAT is typically 13%, and certain specific items like luxury goods may also be subject to additional consumption tax. General trade also requires enterprises to possess import-export qualifications and pay corresponding deposits. Despite this, due to its ability to provide stable supply chain management and service guarantees, many large enterprises and brands still prefer this method for conducting business.

Finally, let us take a look at the taxation situation in the postal channel. The postal channel mainly refers to small-batch items carried or mailed into the country by individuals. Such transactions often involve smaller scales but larger quantities. The taxation policy for the postal channel is relatively relaxed, but there are clear regulations for excessive carrying situations. For example, the Supervision Measures for Luggage and Personal Effects of Inbound and Outbound Passengers of the People's Republic of China stipulates that each resident passenger can bring in personal items valued up to 5,000 RMB duty-free upon entry into mainland China. Any excess will require payment of customs duties and related taxes based on the actual value. It should be noted that in recent years, with the increasing prevalence of overseas purchasing phenomena, the state has strengthened supervision over the postal channel, strictly cracking down on behaviors that evade customs duties through this channel.

In summary, cross-border e-commerce, general trade, and postal channels each have unique tax rules. Cross-border e-commerce attracts a large number of young consumers with its flexible and convenient advantages; general trade becomes the first choice for many enterprises thanks to its professionalism and reliability; while the postal channel, though convenient and fast, also faces stricter review mechanisms. Facing such a diversified market environment, both merchants and consumers need to fully understand relevant policies and regulations, and plan their commercial activities and personal consumption behaviors reasonably under legal and compliant conditions. In the future, with technological progress and changes in market demand, the boundaries between these three types of trade may gradually blur, forming a more open and inclusive new global trade pattern.

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