Research on Cross-Border E-Commerce Evaluation Based on Word Frequency Analysis

Analysis of Word Frequency in Cross-Border E-commerce Evaluation

With the continuous deepening of globalization and the rapid development of internet technology, cross-border e-commerce has gradually become an important part of international trade. More and more businesses and individuals conduct commodity transactions through cross-border e-commerce platforms. This new form of trade not only changes traditional business models but also offers consumers a wider range of product choices. To better understand the development trends and influencing factors of cross-border e-commerce, many researchers have recently begun to explore consumer evaluations of cross-border e-commerce platforms using word frequency analysis methods.

When conducting a word frequency analysis of cross-border e-commerce evaluations, we typically collect large amounts of user review data and use natural language processing techniques to extract key words or phrases. These keywords can reflect consumers' concerns about different aspects, such as product quality, logistics speed, and customer service. By statistically analyzing these high-frequency words, we can understand which areas consumers care most about, thereby helping merchants optimize their service processes and improve customer satisfaction.

According to the latest market research report, in the first quarter of 2025, among positive evaluations of cross-border e-commerce, convenience, efficiency, and diversity became the three most frequently mentioned words. This indicates that consumers generally believe purchasing overseas goods through cross-border e-commerce platforms is highly convenient and flexible. Reasonable price is also a common positive evaluation term, suggesting that reasonable pricing strategies can effectively attract more consumers to participate in cross-border shopping activities.

However, negative evaluations deserve attention as well. In negative reviews, logistics delays, after-sales problems, and fear of counterfeit goods accounted for a higher proportion. These issues reflect some of the challenges currently existing in the cross-border e-commerce sector. For example, due to the longer international transportation chain, some items may be delayed due to various reasons; the varying quality of after-sales services may also affect the consumer shopping experience. Additionally, ensuring the authenticity of purchased goods remains one of the urgent issues to address.

To address these challenges, major cross-border e-commerce platforms are taking proactive measures. For instance, Amazon launched the Prime membership program, promising fast and free delivery services; AliExpress, under Alibaba, strengthened its cooperation with postal systems in various countries to shorten the delivery cycle of international packages. At the same time, to alleviate consumer concerns, many platforms have introduced strict verification mechanisms to ensure all listed products undergo rigorous inspections.

It is worth noting that in addition to the aforementioned traditional indicators, the rise in environmental awareness in recent years has made sustainable development a new hotspot in the cross-border e-commerce field. Many consumers are now paying attention to whether enterprises use green energy during production and whether packaging materials are recyclable. Brands that contribute to environmental protection often win the favor of more consumers.

In conclusion, through in-depth analysis of word frequency in cross-border e-commerce evaluations, we can discover that consumers have both high recognition and certain expectations for this emerging industry. In the future, with technological progress and changes in social concepts, cross-border e-commerce will continue to promote the process of global economic integration while meeting people's diverse needs. For practitioners, it is necessary to always maintain keen insight, keep up with the times, and constantly innovate and improve to remain invincible in this industry full of opportunities and challenges.