Mastering Core Procurement Technologies for Walmart and Amazon Cross-Border Platform Self-Built Accounts

Master the Procurement Techniques of Walmart and Amazon's Cross-border Self-operated Accounts

In today's global e-commerce environment, Walmart and Amazon, as two international giants, have attracted countless merchants' attention. Whether it is small and medium-sized enterprises hoping to expand their businesses through these platforms or industry veterans who have been in this field for many years, they are all interested in how to efficiently operate their cross-border self-operated accounts. A self-operated account refers to merchants operating product listings, sales, logistics management, and other operations through independently registered and managed accounts. To stand out in this highly competitive market, mastering procurement techniques is crucial.

The Core Attraction of Walmart and Amazon

Walmart and Amazon can attract numerous sellers due to their vast user base and mature supply chain systems. For instance, according to the 2025 Global E-commerce Trend Report, Amazon has more than 300 million active users globally, while Walmart holds a significant share of the market in the United States. For cross-border sellers, this means a huge potential customer base. However, to successfully utilize this resource, one needs to thoroughly understand the procurement logic and rules of both platforms.

Firstly, on the Walmart platform, product quality and pricing are the most critical competitive factors. Walmart tends to choose suppliers who can provide stable sources and competitively priced goods. Sellers need to conduct market research in advance to ensure that the selected products meet the consumer demand of the target market and have sufficient profit margins. Secondly, although Amazon allows third-party sellers to join, it places high demands on branding. This means that sellers not only need to focus on product cost-effectiveness but also on brand image building, such as optimizing listing pages and enhancing customer reviews.

Key Points of Self-operated Account Procurement Techniques

The success or failure of a self-operated account largely depends on whether the procurement process is scientifically sound and reasonable. Here are some key points

1. Precise Product Selection

Product selection is the first step in the entire process and the most fundamental part. For new sellers, starting with popular categories, such as electronics, home goods, or clothing and footwear, is recommended. At the same time, third-party tools like JungleScout and Helium10 can quickly obtain relevant data, including search popularity, competitor numbers, and profit margins. Adjusting product selection strategies based on seasonal demand is equally important. For example, increasing inventory of warm clothing before winter arrives is a typical seasonal adjustment method.

2. Establishing Long-term Relationships

Whether it’s Walmart or Amazon, a stable supply channel is the key to success. Sellers should spend time finding reliable suppliers and establishing long-term cooperative relationships. On one hand, this helps ensure product quality; on the other hand, it can effectively reduce procurement costs. It is worth noting that when communicating with suppliers, responsibilities must be clearly defined to avoid subsequent problems caused by misunderstandings.

3. Flexibly Responding to Market Changes

Market conditions change rapidly, especially in the cross-border e-commerce sector, where unexpected situations often arise. For example, a hot-selling product may run out of stock due to raw material shortages or suddenly face malicious competition from peers. In such cases, sellers need to remain calm and respond swiftly. For instance, timely adjustments to inventory structure can direct limited resources to more promising products; alternatively, exploring new sales channels can help mitigate risks.

Insights from a News Perspective

In recent years, with the rapid development of the cross-border e-commerce industry, more and more companies have begun to attach importance to the construction of self-operated accounts. According to data from the China Cross-border E-commerce Development White Paper, China's cross-border e-commerce export volume exceeded the trillion-yuan mark in 2025, growing nearly 30% year-on-year. Behind this achievement lies the hard work of a large number of excellent sellers. Among them, many companies achieved performance leaps through meticulous procurement management.

Take a well-known home appliance brand as an example. After joining Amazon, the company initially struggled with stagnant order volumes due to lack of experience. Later, after team research, they found that the problem lay in overly single product selection. Thus, they reorganized their product line, adding several high-value-added small kitchen appliances and strengthening cooperation with overseas factories. As a result, within just half a year, the brand's monthly sales doubled.

Conclusion

In summary, the procurement techniques of Walmart and Amazon's self-operated accounts are not something achieved overnight but require continuous learning and practice. Only by mastering the right direction can one establish a foothold in this blue ocean. It is hoped that the methodology provided in this article will inspire those who are exploring, helping you go further on the path of cross-border e-commerce.