Overseas Version of Xiaohongshu Gains Popularity Quietly New Opportunity for Cross-Border Sellers?

Is the overseas version of Xiaohongshu quietly rising? Could it be an opportunity for cross-border sellers to overtake their competitors?

In recent years, with the acceleration of globalization and the popularization of Internet technology, the cross-border e-commerce industry has welcomed unprecedented development opportunities. In this process, social e-commerce platforms have gradually become the focus of attention for cross-border sellers. Especially in the European and American markets, an application called the overseas version of Xiaohongshu is quietly gaining popularity. Its unique business model and strong user stickiness have attracted widespread attention in the industry. So, what exactly is this platform? Can it really provide cross-border sellers with an opportunity to overtake their competitors?

This platform, known as the overseas version of Xiaohongshu, is named Lyst. It is a social e-commerce application focusing on fashion and lifestyle. According to public data, by 2025, Lyst had more than 50 million active users globally, covering multiple countries and regions including the United States, the United Kingdom, and France. As a comprehensive platform integrating shopping guides, brand recommendations, and personal style showcases, Lyst not only helps consumers quickly find desired products but also enhances user engagement and loyalty through community interaction.

It is worth noting that Lyst's success was not accidental. Behind its success lies a series of carefully designed product features and technical support. For example, Lyst uses advanced algorithms to analyze user behavior data and precisely push personalized content; at the same time, the platform has introduced practical functions such as wishlists and real-time inventory reminders, greatly enhancing user experience. Lyst has established deep partnerships with numerous well-known brands, ensuring that the products offered on the platform are diverse and of reliable quality. These factors have collectively contributed to Lyst's outstanding performance in the highly competitive overseas market.

For cross-border sellers, Lyst's rise is undoubtedly a phenomenon worth watching. First, Lyst's user group has high purchasing power and strong buying intentions, making it a highly potential target market. Second, Lyst's social attributes give it a unique competitive edge. By building trust relationships and stimulating word-of-mouth dissemination, sellers can more effectively reach potential customers. Finally, Lyst's data analysis tools also provide strong support for sellers to optimize their operational strategies.

However, despite its many advantages, successfully joining Lyst and profiting from it is not easy. Cross-border sellers face challenges such as language barriers, cultural differences, and logistics distribution. To address these challenges, professional advice suggests that sellers should prepare thoroughly in advance. For instance, they should hire a localized team familiar with the target market, optimize product descriptions to adapt to different regional aesthetic preferences, and choose suitable warehousing and logistics solutions to shorten delivery times.

In conclusion, the overseas version of Xiaohongshu, Lyst, is indeed quietly rising, and this trend undoubtedly brings new opportunities for cross-border sellers. As long as key points are grasped and layouts are reasonably planned, cross-border sellers could potentially leverage Lyst to overtake their competitors. In the future, with the integration of more high-quality resources and the application of technological innovation, we have reason to believe that Lyst will play a more important role in the cross-border e-commerce sector.