Conditions for TikTok to Open Small Store Functionality

Conditions for Opening the Little Yellow Cart on TikTok

In recent years, with the rise of short video platforms, TikTok, one of the most popular applications globally, has seen continuous growth in its influence and user base. For many creators, how to monetize on TikTok is an important topic. The little yellow cart function is an important commercial tool provided by TikTok for creators. It refers to promoting product links through videos or live streams; when viewers click the link and complete a purchase, creators can earn corresponding commission income. However, this feature is not available to all users-it has strict opening conditions.

According to TikTok's official regulations, the basic requirements for opening the little yellow cart include but are not limited to the following First, creators must reach a certain threshold of followers. Typically, this number is around 10,000, but specific standards may vary depending on the region and market conditions. Second, creators need to demonstrate active creation capabilities, meaning they should regularly publish high-quality content and maintain a consistent update frequency. TikTok also examines the creator’s historical records, such as whether there have been any violations or negative reviews. If any violations of community guidelines are discovered, even if the follower count meets the criteria, authorization may still be denied.

In addition to these basic conditions, TikTok particularly emphasizes the professionalism and integrity of creators. This means that those who specialize in specific fields and can provide valuable information are more likely to be approved for the program. For example, food bloggers can recommend kitchenware, while fitness enthusiasts can share sports equipment. Such professional positioning not only enhances users' trust but also improves conversion rates. At the same time, TikTok encourages creators to adhere to transparency principles, clearly stating their interests when recommending products to avoid misleading consumers.

It is worth noting that over time, TikTok continues to adjust and refine its policy system. For instance, in an update at the beginning of 2025, the platform announced enhanced support for cross-border e-commerce, especially local operational strategies targeting overseas markets. This indicates that in the future, there may be more collaborations between international brands and TikTok, offering more opportunities for eligible creators. Meanwhile, to ensure a good user experience, TikTok has strengthened its advertising review efforts and established stricter penalty measures to combat false advertising.

From news reports, several well-known bloggers have recently shared their success stories. For example, a fashion influencer from Southeast Asia mentioned that her ability to successfully open the little yellow cart hinged on consistently producing original content and maintaining a positive attitude toward every fan. Another American mother specializing in baby products stated that she submitted detailed market research reports and personal brand plans during the application process, which ultimately impressed the review team. These cases illustrate that achieving commercial breakthroughs on TikTok requires not just luck but also solid groundwork.

In summary, the conditions for opening the little yellow cart on TikTok involve multiple considerations. For creators hoping to achieve their dreams through this platform, besides striving to accumulate followers, they also need to continuously improve their professional level and pay attention to maintaining a good online image. Only then can they stand out in fierce market competition and win the trust and support of more partners. Of course, with technological advancements and changing social needs, we believe that TikTok will bring more innovative solutions in the future, helping more people realize their value.