Specific Requirements for Sellers to Join Wish Platform

What Are the Specific Conditions for Wish Merchant Registration?

With the rapid development of cross-border e-commerce, more and more businesses and individuals are beginning to pay attention to international e-commerce platforms. As one of the world's leading mobile e-commerce platforms, Wish has attracted a large number of users with its unique recommendation algorithm and low-priced goods. For merchants who want to sell products on the Wish platform, understanding and meeting the specific conditions for registration is the first step toward success.

Firstly, Wish has basic requirements for merchants, including holding a valid and legal business license or relevant commercial registration documents. This means that both individuals and enterprises must have a legitimate operating identity. According to Wish official materials, all sellers need to submit real and valid company or personal identification to allow the platform to conduct reviews. This regulation aims to ensure the reliability of the sources of goods and services sold on the platform while protecting consumers' legal rights. For example, at the beginning of 2025, Wish updated its registration policies, clearly stating that all new accounts must pass a strict real-name authentication process; otherwise, they will be unable to complete the store opening application.

Secondly, Wish emphasizes the quality and compliance of the goods sold. Specifically, merchants need to ensure that their products meet the laws, regulations, and industry standards of the target market. For instance, if merchants plan to export electronic products to the EU market, they must ensure that these products have obtained CE mark certification; for clothing category products, they may need to provide relevant quality inspection reports. Wish also specifically prohibits the sale of counterfeit and inferior goods as well as products that infringe on intellectual property rights. In recent years, Wish has increased efforts to crack down on infringement behaviors, jointly launching special actions with law enforcement agencies in various countries to clear a batch of non-compliant stores. Merchants planning to join the Wish platform should prepare thoroughly in advance to ensure that their goods can smoothly pass the platform review.

Furthermore, Wish has strict regulations regarding the logistics delivery process. To enhance user experience, Wish encourages merchants to adopt stable and efficient logistics solutions. Currently, Wish supports multiple delivery methods, including but not limited to its own logistics services and third-party courier companies. It is worth noting that Wish has clear requirements for order fulfillment time, usually requiring merchants to ship within a few days after receiving orders and provide accurate tracking numbers. If merchants fail to complete the shipping task on time, they may face fines or even the risk of having their accounts closed. Statistics show that during 2025, complaints due to delayed shipments accounted for more than 40% of the total complaints, which undoubtedly sounded an alarm for some poorly regulated operators.

In addition to these hard indicators, Wish also places great emphasis on merchants' service attitudes and customer feedback. Good after-sales support is considered one of the important factors for maintaining long-term cooperative relationships. Therefore, Wish provides dedicated customer service training courses for each seller to help them better handle customers' inquiries and complaints. At the same time, the platform regularly collects buyer reviews and adjusts the merchant rating system accordingly. Once it discovers any behavior of malicious treatment of consumers by a seller, Wish has the right to immediately terminate cooperation with them.

In summary, to successfully register on the Wish platform, merchants not only need to meet basic qualification requirements but also focus on product quality, logistics efficiency, and customer service among other aspects. Only by fully meeting standards and continuously optimizing their business processes can they stand firm in this fiercely competitive international market. In the future, with technological advancements and changes in market demand, Wish will continue to improve its registration mechanism and open its doors to more high-quality merchants.