How Long Does Amazon New Store Reserved Gold Need to Be Pressed?

How Long Does the Reserved Fund for New Amazon Stores Need to Be Frozen?

In the cross-border e-commerce field, Amazon is undoubtedly one of the largest e-commerce platforms in the world. For many sellers who want to enter this market, Amazon's rules and policies often leave people feeling confused. Among them, the issue of the reserved fund for new stores is a key concern for many novice sellers. So, exactly how long does Amazon’s new store reserved fund need to be frozen? This not only affects the flow of sellers' funds but also directly impacts their operational plans.

According to Amazon's regulations, during the initial period after opening a new store, there will be a process of freezing funds, which is what is referred to as the reserved fund. The main purpose of this money is to protect the interests of both the platform and buyers. For example, if a seller's product has quality issues or poor after-sales service, buyers can apply for refunds to reduce losses. Amazon will then deduct the corresponding amount from the seller's account as compensation. The reserved fund is also used to handle potential returns, disputes, and other issues.

From news reports, many sellers have reported that the duration of the reserved fund varies. Some sellers say they received notifications from the platform shortly after opening their store, informing them that the reserved fund had been unfrozen. However, some sellers complain that their reserved funds have been frozen for several months, seriously affecting the normal operation of their stores. These situations often depend on the performance of the seller's store, such as order processing speed, customer reviews, and other factors influencing the release time of the reserved fund.

So, how can the period of the reserved fund freeze be shortened? First, sellers need to ensure their store operations comply with all of Amazon's regulations. This means providing high-quality products and services, promptly responding to customer inquiries and complaints, and properly handling any problems that may arise. Second, building a good credit record is also important. By continuously offering high-quality services, sellers can gradually earn the trust of the platform, thus accelerating the process of unfreezing the reserved fund.

It should be noted that although the existence of the reserved fund is a burden for sellers, it is also part of Amazon's security system. Through such mechanisms, the platform can better protect consumer rights while providing a fair competitive environment for sellers. Sellers should view this issue rationally, cooperate with the platform's requirements, and strive to improve their business capabilities.

There is no fixed answer regarding how long the reserved fund for Amazon's new stores needs to be frozen; it depends on various factors. For sellers, the most important thing is to remain patient while continuously improving their business capabilities. Only in this way can they stand firm in the fierce market competition and achieve long-term stable development. I hope every seller entering the Amazon market can smoothly navigate this transitional period and find their own path to success.