Summary of Wish Platform Store Operation Rules

What Are the Operating Rules of Wish Platform Stores?

As one of the world's leading mobile e-commerce platforms, Wish has attracted a large number of Chinese sellers in recent years. Unlike traditional e-commerce, Wish stands out with its unique recommendation algorithm and user experience as core competitive advantages, offering merchants vast market opportunities. However, for new sellers who are just starting out on the platform, understanding and adhering to its operating rules is particularly important. This article will detail the operating rules of the Wish platform from aspects such as product listing, account management, logistics delivery, and customer service, and explain them in light of the latest news developments.

Firstly, in the product listing phase, the Wish platform has strict requirements for the authenticity of product information. All listed products must ensure clear images and accurate descriptions, avoiding misleading advertisements or false promotions. For instance, recent reports have indicated that some merchants were penalized or had their accounts shut down due to uploading product images that did not match reality. When editing product details, sellers should try to use high-quality images and truthfully fill in specifications, parameters, material descriptions, etc. Wish also prohibits the sale of products that infringe on intellectual property rights, including but not limited to counterfeit branded goods and pirated books. Once such violations are discovered, the platform will immediately take measures to remove the items and may warn or freeze the involved store’s funds.

Secondly, in terms of account management, maintaining a good credit record is the foundation for conducting normal business activities. Each registered user must comply with the Wish Merchant Policy, which includes prohibitions against opening multiple accounts, engaging in malicious order padding, and abusing promotional tools. According to the latest information, to combat undesirable competition, Wish is strengthening the construction of its backend monitoring system, aiming to identify abnormal operational patterns through technical means. For example, if the system detects frequent price changes or batch additions of similar SKUs in a particular store, it may trigger a review process. Therefore, it is recommended that merchants regularly check their backend data and promptly adjust strategies to avoid potential risks.

Thirdly, efficient logistics services directly affect buyer satisfaction and store ratings. Wish advocates using standardized international courier methods to ship orders and encourages merchants to choose reputable partners to complete shipping tasks. It is worth noting that starting from 2025, Wish launched a new Wish Express program aimed at prioritizing packages that meet specific criteria such as shipping time and destination range. Participating in this project not only enhances product visibility but also offers additional reward mechanisms. However, failing to fulfill shipping commitments on time can result in deductions or even permanent bans. It is suggested that sellers plan inventory reserves in advance, reasonably arrange production cycles, and ensure timely shipment of each order.

Finally, in the area of customer service, actively responding to customer feedback is equally crucial. Whether answering questions or resolving disputes, a friendly and professional attitude will be key factors in winning repeat customers. When dealing with return and exchange requests, sellers should respond quickly and follow established procedures to handle related formalities. At the same time, third-party customer service software can also be used to simplify communication processes and improve efficiency. According to an industry survey, stores that can properly handle issues in a short period tend to receive more positive reviews, thereby accumulating more loyal fan groups.

In summary, the operating rules of the Wish platform cover multiple dimensions including product listing, account management, logistics delivery, and customer service. Each rule embodies the concept of promoting a fair trading environment. For merchants hoping for long-term development, only by deeply understanding these norms and integrating them into daily operations can they stand out in fierce market competition. In the future, with the continuous development of the cross-border e-commerce industry, it is believed that Wish will continue to optimize its service system, bringing more convenience and surprises to global consumers!