Coupang Store Opening Registration Requirements and Process

Conditions and Methods for Opening a Store on Coupang

In recent years, with the rise of cross-border e-commerce platforms, an increasing number of merchants have begun to pay attention to how to enter the South Korean market. As one of the largest e-commerce platforms in South Korea, Coupang has attracted a large number of consumers with its efficient logistics system and high-quality user experience. For merchants who intend to open a store on Coupang, understanding its registration conditions and methods is crucial.

Firstly, to become a seller on Coupang, certain basic conditions must be met. According to the information provided by Coupang's official website, merchants need to have legal corporate qualifications or an individual business license, and possess good commercial credibility. Merchants also need to ensure that the products they provide comply with relevant South Korean laws and regulations, including but not limited to product quality, safety standards, and intellectual property protection. These regulations aim to protect consumer rights while providing a fair competitive environment for merchants on the platform.

Secondly, after completing the preparatory work, merchants can submit their store opening applications through the Coupang website. The entire registration process can roughly be divided into the following steps the first step is to fill in basic information, such as company name and contact details; the second step is to upload required documents, such as copies of the business license and tax registration certificate; the third step is to set up store information, such as store name and main product categories; and the final step is to wait for the review results. It should be noted that Coupang will conduct strict reviews of application materials, so merchants should prepare all necessary documents in advance and ensure the authenticity and accuracy of the information.

In addition to these routine procedures, Coupang also emphasizes attention to product quality and service levels. For instance, in a public statement in early 2025, Coupang stated that it would continue to strengthen management ofmerchants by conducting regular inspections and random checks to ensure that the quality of goods sold on the platform meets high standards. Meanwhile, Coupang encourages merchants to actively participate in various promotional activities it offers, in order to enhance brand awareness and attract more potential customers.

To help new merchants quickly adapt to the platform's operating model, Coupang provides abundant training resources and support services. For example, for entrepreneurs who are new to the e-commerce industry, Coupang has launched a specialized beginner guidance program covering all aspects from product selection to marketing; while for seasoned merchants with some experience, they can obtain more cutting-edge information and technical support by participating in advanced seminars. This comprehensive service system undoubtedly lowers the threshold for merchants entering the market, allowing them to focus more on their own business development.

Of course, challenges may arise during actual operations. For instance, due to language barriers or cultural differences, some Chinese merchants may face communication issues. In response, Coupang has stated that it will continuously optimize its customer service team configuration and increase multilingual service options to better serve businesses from different countries and regions. Additionally, considering the importance of logistics in cross-border trade, Coupang continues to improve its warehousing and delivery network to provide clients with the most convenient and fast service experience.

In conclusion, both from a policy perspective and a practical standpoint, Coupang demonstrates the responsibility and commitment expected of a mature e-commerce platform. For those enterprises hoping to expand their overseas business through this platform, as long as they follow relevant regulations and proactively address various difficulties, they are likely to achieve successful transformation. In the future, as the process of global economic integration accelerates, it is believed that more and more Chinese companies will choose to go global via international platforms like Coupang.