How to Set Up Discount Activities on AliExpress?

Where to Set Discounts on AliExpress and How to Set Discounts on AliExpress

In the field of e-commerce platforms, promotional activities are one of the important means to attract consumers and boost sales. For sellers on AliExpress, how to effectively set discount activities has become a topic worth exploring in depth. This article will start from the backend operation process of AliExpress, combine the latest industry trends and actual cases to provide detailed guidance for sellers.

Firstly, to understand the discount function of AliExpress, you must be familiar with its backend interface. After logging into the AliExpress merchant backend, click on the marketing center in the left menu bar. Here you will find all the tools and services related to promotions. Upon entering the store marketing page, you can find the time-limited discount option. Through this entry, sellers can create various types of discount activities, including store-wide discounts, individual product discounts, as well as combo packages.

The specific operational steps are as follows first, select the products that need to participate in the discount and check them; second, fill in the discount percentage or fixed amount in the pop-up settings window; third, set the start and end times of the activity to ensure that the activity period is reasonable and attractive; fourth, save and submit the activity plan. It should be noted that during the setting process, sellers are advised to develop strategies based on their own inventory status and market demand to avoid affecting profit margins due to excessive discounts.

In recent years, with the rapid development of the cross-border e-commerce industry, more and more sellers have begun to pay attention to gaining competitive advantages through promotional activities. According to the latest data, during the first quarter of 2025, the number of discount activities on the AliExpress platform increased by about 35% year-over-year, indicating that such marketing methods have been widely recognized. For example, a well-known clothing brand once offered a 50% discount during the Double Twelve period, resulting in an order volume increase of nearly two times compared to normal days, fully demonstrating the powerful effect of discount activities.

To help sellers better utilize the discount function, AliExpress also offers several auxiliary services. For instance, the smart pricing assistant can automatically recommend the optimal price range based on historical sales data, reducing human judgment errors; the data analysis report can track activity performance in real time, providing a basis for subsequent optimization. The application of these tools not only improves work efficiency but also provides more scientific decision support for sellers.

Of course, while enjoying the benefits brought by discounts, sellers also need to pay attention to some potential risks. On one hand, frequent use of discount strategies may damage the brand image, making consumers form a low-price impression, thereby compressing future price adjustment space; on the other hand, unreasonable discount rates may also trigger vicious competition among peers, harming the healthy development of the entire market. When planning promotional activities, it is essential to maintain a rational attitude and balance short-term gains with long-term interests.

In summary, the discount function on AliExpress provides a wide range of marketing tools for sellers. However, to achieve ideal results, it still requires flexible application based on actual circumstances. It is hoped that the information provided in this article can be helpful and play an active role in future business practices. At the same time, it is hoped that AliExpress will continue to improve relevant functions on the existing basis and create more value for users.