How to Add Pass-Fail Files to Your TikTok Ad Account

How to Add Qualified Documents to Your TikTok Ad Account

In the world of digital marketing, TikTok's ad platform has become one of the important channels for many brands and businesses to promote their products and services. However, to ensure that your advertising campaigns run smoothly, you need to complete a series of necessary steps, including uploading qualified documents to your ad account. This article will detail this process and combine it with some relevant news information to help you better understand how to operate.

First, let's clarify what qualified documents are. Typically, these documents include business licenses, tax registration certificates, industry permits, and other materials proving the legal operation of the enterprise. Certain specific industries may require advertisers to provide additional information, such as food safety certifications for the food industry or drug approval numbers for the pharmaceutical industry. These documents not only prove the legality of the enterprise but also form the basis for TikTok's review team to evaluate the compliance of advertisements.

When preparing these documents, make sure they are authentic and valid. Any false or expired documents may result in your ads being rejected or even your account being banned. Before submitting them, carefully check all documents to ensure they are complete and error-free. If any omissions or errors are found, correct them promptly before uploading.

Next is the specific operational process. After logging into your TikTok Ads Manager account, find the account settings tab and then select the account information section. Here, you will see an area specifically designed for uploading files. Clicking on this area will pop up a window prompting you to select the corresponding file type and upload it. Be sure to organize your files according to the required format, such as PDF, which is usually the preferred format.

It should be noted that due to recent negative reports about false advertising in the market, TikTok has strengthened its requirements for advertiser identity verification. According to a certain authoritative financial media report, since the end of last year, TikTok has adjusted its review standards multiple times and increased the proportion of random inspections. This means that even if the initial review is passed, further reviews may still be faced later. It is recommended that all advertisers remain vigilant and regularly update their document libraries.

In addition to basic legal documents, there are also some other types of auxiliary documents that may need to be uploaded. For example, if you wish to participate in cross-border e-commerce projects, you may need to provide overseas warehouse proof; while engaging in educational training businesses, you need to present relevant qualification certificates. In short, the more detailed you prepare all necessary materials, the higher the likelihood of approval.

Finally, remind everyone patience is key throughout the entire process. Generally, the review cycle takes about 3 to 7 working days, but the exact time may vary depending on the volume of applications and the complexity of the materials. During this period, please keep communication lines open so staff can contact you to clarify any questions.

To sum up, successfully adding qualified documents to your TikTok ad account is not difficult, the key lies in whether the preparatory work is adequate and whether follow-up is in place. I hope the above can provide practical guidance for everyone, and wish every advertiser a smooth start to their marketing journey!