A Comprehensive Guide to AliExpress Operational Techniques

What Are the Operating Skills for AliExpress?

In the cross-border e-commerce field, AliExpress, as one of the globally renowned e-commerce platforms, has provided many small and medium-sized enterprises and individual sellers with opportunities to enter international markets. However, achieving success on AliExpress is no easy task. It requires not only a deep understanding of platform rules but also mastery of a series of effective operating skills. This article will discuss the operating skills of AliExpress from four aspects product selection, optimizing listings, customer service, and marketing strategies.

Firstly, precise positioning is key in the product selection phase. AliExpress covers multiple countries and regions worldwide, meaning consumer demands vary greatly. Sellers must conduct thorough market research to understand the consumption habits and preferences of their target markets. For instance, according to a media report, AliExpress increased its investment in the European market at the beginning of 2025, indicating a huge demand for cost-effective products in this region. Based on this background, sellers can consider launching some localized products, such as clothing or home items designed for winter warmth needs. Paying attention to industry trends is also essential; latest information can be obtained through social media and professional forums to ensure that the selected products keep up with the trends.

Secondly, optimizing listings is an important way to enhance store competitiveness. An excellent listing should include clear product descriptions, high-quality images, and reasonable pricing strategies. It has been reported that the AliExpress platform places great emphasis on the quality of information provided by sellers, especially the selection of keywords which directly affects search rankings. Sellers are advised to use tools like Google Trends to analyze potential keywords and incorporate them skillfully. At the same time, to improve conversion rates, details should be paid attention to, including displaying multi-angle physical photos, adding size charts and instructions. Notably, price setting should take into account costs, shipping fees, and competitor situations to avoid traffic loss caused by excessively high or low prices.

Thirdly, strengthening customer service awareness is crucial. Good after-sales service can not only retain old customers but also attract new ones. AliExpress users are generally sensitive to logistics timeliness and return policies. Therefore, sellers need to prepare in advance. On one hand, choose reputable logistics companies and maintain good communication; on the other hand, establish a complete after-sales mechanism, such as setting up a dedicated customer service team to answer questions and quickly respond to return requests. It is worth mentioning that with the development of cross-border trade, no-reason returns are gradually becoming an industry standard, which puts higher requirements on sellers. To this end, third-party guarantee services can be introduced to protect buyer rights while reducing risks for oneself.

Finally, formulating a scientific marketing plan is equally important. AliExpress provides various promotional tools for sellers to freely combine and apply, such as discount coupons and limited-time discounts. In combination with practical cases, a well-known outdoor sports brand successfully attracted a large number of orders during the Double Eleven period by setting up step-by-step discount activities. Besides conventional promotional means, social media platforms can be used to expand brand influence, and KOL promotion can attract more potential customers. Of course, reasonably allocating budgets is also an art. Both ensuring advertising effectiveness and controlling cost expenditures require sellers to regularly review data indicators and adjust strategies in a timely manner.

In conclusion, to stand out on AliExpress, every aspect from product selection to after-sales service needs to be done with precision. Only by constantly learning new knowledge and adapting to changing trends can one occupy a place in this highly competitive market. It is hoped that the above sharing can provide useful references for AliExpress sellers and help everyone achieve better performance growth!