How to Handle the Situation When an AliExpress Store Is Penalized 12 Points?

What to Do When Your AliExpress Store Loses Points? How to Handle a 12-Point Deduction on AliExpress

In the field of cross-border e-commerce, AliExpress, as one of the world's leading e-commerce platforms, has attracted numerous Chinese sellers. However, during the operation process, due to complex rules or operational errors, sellers may encounter the situation where their store is penalized with point deductions. Especially in cases of serious violations, such as when a store is deducted 12 points due to certain reasons, it will have a significant impact on the normal operation of the store. Then, what should sellers do after their AliExpress store loses 12 points? This article will provide a detailed response guide for sellers by combining actual cases and related reports.

Firstly, understanding the specific reason for the deduction is crucial. The platform has clear regulations regarding merchants' behavior, including but not limited to inaccurate product descriptions, false shipping, and intellectual property infringement. Once a violation occurs, the platform will impose corresponding penalties based on the severity of the case. For example, according to the 2025 update of AliExpress platform rules, if a seller repeatedly provides inaccurate or misleading product information, they may face warnings or even point deductions. After discovering that the store has been penalized, the first step is to carefully review the notification emails or internal messages from the backend to confirm the specific violations.

Secondly, timely rectification is a key step to avoid further losses. Sellers need to develop targeted solutions based on different penalty reasons. Taking the counterfeit goods issue as an example, a well-known sports brand once had its products removed and penalized due to authorization issues. Afterwards, the brand quickly communicated with the AliExpress platform, submitted legal authorization documents, and promised to strengthen internal management, eventually successfully restoring normal sales rights. Similarly, for other types of violations, sellers should also adjust strategies promptly, such as optimizing product detail pages and improving logistics tracking systems. It is worth noting that according to the 2025 AliExpress Seller Service Evaluation Report, over 70% of stores missed out on appeal opportunities due to failing to respond in time, thus facing harsher punishments.

Maintaining good communication with the platform is equally essential. According to the 2025 AliExpress Customer Service White Paper statistics, properly handling customer complaints can effectively reduce the risk index of the store. When encountering a penalty situation, sellers should promptly contact the AliExpress customer service team, explain the event in detail, and put forward reasonable demands. At the same time, use the official appeal channels provided by the platform to submit proof materials, aiming to mitigate the punishment intensity. For instance, last year, a clothing category seller was penalized 6 points due to logistics delays. By actively contacting the customer service and providing improvement plans, they ultimately only received a warning, avoiding greater impacts.

Finally, establishing a sound store management system is beneficial for long-term stable development. AliExpress emphasizes a customer-centric business philosophy, encouraging merchants to continuously improve service quality. Therefore, it is recommended that sellers regularly organize employee training sessions to familiarize themselves with the latest policies and regulations; establish a robust review mechanism to ensure all listed products meet standards; and utilize data analysis tools to monitor store performance, identifying potential risks early on. As CEO of Alibaba Group, Daniel Zhang said Only enterprises that truly understand user needs can win the future. For AliExpress sellers, this means not only focusing on short-term interests but also planning for the long term, building a trustworthy brand image.

To sum up, when an AliExpress store is penalized 12 points, sellers should remain calm, analyze the reasons swiftly, take active measures to seek solutions, and continuously optimize operations management. Through these methods, it is believed that most situations can be salvaged, regaining the platform's recognition and support. Of course, prevention is better than cure. It is hoped that every seller can draw lessons from this experience, advancing steadily in fierce market competition!