How to Get Traffic Without Running Direct Express on AliExpress?

How to Get Traffic on AliExpress Without Using Express Train?

In the e-commerce sector, especially on international platforms like AliExpress, traffic is one of the key factors for merchants' success. For many small and medium-sized sellers, Express Train is a quick way to gain traffic, but not all merchants are willing or able to afford its costs. So, how can you get enough traffic without using Express Train? Here are some practical strategies and tips.

First, optimizing products and descriptions is crucial. The search algorithm on AliExpress heavily relies on keyword matching. Therefore, ensuring that your product includes high-volume keywords is essential. For example, an AliExpress seller discovered through market trend analysis that the keyword smartwatch had very high search volume. He then mentioned this keyword multiple times in his product description and detailed it according to his product features. As a result, his product's ranking in search results significantly improved, attracting a large amount of organic traffic.

Second, high-quality product images and videos can also effectively attract buyer attention. Users on AliExpress usually judge product quality and applicability by browsing product pictures. A seller who specializes in home goods shared his experience he spent a lot of time taking high-quality product photos and creating short videos to showcase product usage scenarios. These not only increased click-through rates but also enhanced users' purchasing desire. Data shows that the visitor count to this seller's product page increased by more than 30%.

Actively participating in platform activities is another effective way to increase traffic. AliExpress frequently hosts various promotional events such as Double Eleven and Black Friday. Participating in these events not only allows your products to be seen by more potential customers but also helps you gain more exposure opportunities through the platform's promotion resources. An apparel category seller mentioned that during last year's Double Eleven event, he signed up for limited-time discounts and full-reduction promotions, ultimately achieving a doubling of sales.

Besides the above methods, building a good customer review system is equally important. Buyers' positive reviews can enhance new customers' trust while improving the overall store rating, which in turn affects the search engine's recommendation weight for the store. An electronics seller said we place great importance on every customer's feedback, promptly solving their problems and encouraging satisfied customers to leave positive reviews. Now, our average positive review rate has reached 95%, which plays an important role in attracting new customers.

Finally, utilizing social media for promotion is also a low-cost yet highly efficient method. With the popularity of social platforms, an increasing number of consumers are accustomed to learning about new products from channels like Facebook and Instagram. Some AliExpress merchants have begun trying to post product information, share user stories, and conduct interactive marketing activities through these platforms. A beauty brand manager said we opened a Facebook page and regularly updated it to keep in touch with followers. Although the initial investment was not large, the long-term effects were significant.

In summary, even without using Express Train, AliExpress merchants can still obtain quality traffic through various ways such as optimizing keywords, enhancing visual effects, participating in platform activities, maintaining customer relationships, and making good use of social media. Of course, each merchant's specific situation differs, so they need to adjust strategies flexibly based on their own conditions. Hopefully, the above suggestions will help more AliExpress sellers achieve better performance.