How Long Does It Take for Wish Product Reviews to Be Approved?

How long does it take for Wish products to be reviewed?

As a globally renowned mobile e-commerce platform, Wish has attracted a large number of merchants to join in. For new merchants joining the platform, understanding the product review process and the time required is very important. Generally speaking, the product review cycle on Wish takes about 1 to 5 working days. However, this time may vary due to various factors, such as the complexity of the product, the completeness of the submitted materials, and the current workload of the platform.

According to Wish's official explanation, in order to ensure that the goods sold on the platform meet quality standards, the platform will strictly review all listed products. This process includes checking the product images, descriptions, prices, and other relevant information. If the information provided by the merchant is complete and accurate, the review process will go smoothly. However, if any problems are found, such as unclear pictures or misleading descriptions, the platform may require the merchant to modify and resubmit, which will undoubtedly extend the review time.

Recently, some media reports have covered a case involving a Chinese cross-border e-commerce company on the Wish platform. The company's responsible person stated that during the initial submission of the product, due to some product images being unclear, the review was returned. After rectification and resubmission, the review was finally completed within 7 working days. This case reflects that even under normal circumstances, merchants need to reserve sufficient time to cope with possible delays.

Wish also regularly launches promotional activities, such as the large-scale shopping festivals like Black Friday and Cyber Monday. During this period, the number of products on the platform surges, and the workload for reviews also increases. Merchants participating in these activities often need to prepare in advance and submit product applications early to avoid missing the best marketing opportunities.

It is worth noting that Wish encourages merchants to speed up the review process by improving their own compliance and product quality. For example, maintaining a good store performance record Performance Score can improve priority and thus shorten the review cycle. At the same time, complying with all platform policies and regulations is also the key to avoiding unnecessary review delays.

In summary, although the standard review time for Wish products is 1 to 5 working days, in actual operation, it may be affected by various factors. Merchants should fully recognize this and make corresponding preparations. By continuously improving their own operational strategies, enhancing product quality and information accuracy, not only can the review process be accelerated, but it can also lay a solid foundation for future business development.