TikTok's Usage Practice in China

How to Use TikTok Overseas Version of Douyin in China

With the rapid development of Internet technology, short video platforms have gradually become an indispensable part of people's lives. As one of the most popular social applications worldwide, TikTok not only has a large user base overseas but also shows diversified trends in its domestic application. Although TikTok initially entered the public eye with an international image, through deep interaction with domestic users and the implementation of localization strategies, it has also established itself in the domestic market.

In terms of functionality, TikTok’s feature settings in China are similar to other short video platforms. Users can easily upload their creative videos and browse works from creators around the world. Whether it's funny skits, food exploration, or travel records, all these can be found on TikTok. The platform also provides rich filter and special effects tools to help users create more exquisite and interesting short videos. For example, during a city night view challenge, many users used TikTok's professional-grade filters to make the nightscape of their cities look magnificent, attracting a large number of likes and comments.

It is worth mentioning that TikTok pays great attention to user experience and is committed to building an open and inclusive community environment. To ensure quality, the platform regularly holds online events to encourage users to participate in creation and share personal stories. For instance, the recently launched Flavor of Hometown theme activity has triggered widespread resonance, with many netizens using this opportunity to showcase traditional foods from their hometowns and the cultural significance behind them. This form not only enhances communication between people but also builds bridges for the dissemination of traditional culture.

Beyond everyday use by ordinary users, TikTok is also actively exploring possibilities for commercial cooperation. Many brands have realized the huge potential of short video marketing and are actively entering the platform to conduct promotional activities. For example, a well-known cosmetics brand once collaborated with several popular bloggers to launch a live streaming sales event called New Vision of Beauty. On that day, sales exceeded the million mark, fully demonstrating TikTok's strong influence in promoting consumption. At the same time, TikTok has introduced customized advertising service solutions for small and medium-sized enterprises to help them reach target customer groups more efficiently.

Of course, any successful application cannot do without strict security measures. TikTok always prioritizes user privacy protection and continuously optimizes its algorithm models to reduce the risk of spreading misinformation. According to relevant reports, since early 2025, TikTok has successfully intercepted tens of millions of potentially non-compliant posts and banned accounts that repeatedly violated regulations. These measures have earned high praise from all sectors of society and further consolidated its good brand image.

In summary, TikTok's performance in the domestic market is commendable. Whether in the field of entertainment and leisure or business cooperation, it demonstrates strong adaptability and innovation capabilities. In the future, with technological progress and changes in social needs, believe that TikTok will continue to expand new application scenarios and provide users with more surprising experiences.