What Are the Main Paid Promotion Tools on AliExpress?

As part of Alibaba Group, AliExpress provides various paid promotion tools for merchants to help them stand out in the highly competitive international market. These promotion tools each have their own characteristics and can meet the needs of different merchants. Whether you're a beginner or an established merchant with a certain scale, there is always a suitable promotion method available.

Firstly, AliExpress Direct, one of the most familiar paid promotion tools among merchants, operates on a pay-per-click model. Merchants can set advertising budgets targeting specific keywords or categories. Through this method, when buyers search for relevant keywords, the merchants' products will appear prominently on the search result page. The advantage of AliExpress Direct lies in its precision. Merchants can target specific markets and customer needs, thereby increasing conversion rates. For instance, during the 2025 Double Eleven event, an electronics merchant successfully increased product exposure by 30% and significantly boosted sales through optimized keyword settings on AliExpress Direct.

Secondly, affiliate marketing is another important promotion tool provided by AliExpress. Under this model, merchants collaborate with affiliate members who promote the merchants' products on their websites, social media platforms, or other channels. Commissions are paid based on the number of actual orders generated. This approach not only expands the product's exposure range but also attracts more high-quality potential customers. Statistics show that affiliate marketing helped many small and medium-sized merchants gain over 50% of new customers in the past year, with particularly outstanding performance in the clothing category. For new brands looking to quickly enter international markets, affiliate marketing is undoubtedly a worthwhile option.

Super Recommendation, launched by AliExpress in recent years, is an innovative promotional service. This service integrates internal traffic resources and provides personalized promotion plans through big data analysis. The highlight of Super Recommendation is its high level of intelligence, which automatically matches user preferences, enabling more efficient targeted marketing. For example, during this year's Black Friday promotion, a home goods merchant successfully attracted a large number of young consumers using the Super Recommendation feature, ultimately resulting in thousands of orders. Such an efficient and convenient way has been gaining recognition from an increasing number of merchants.

In addition to these main paid promotion tools, AliExpress also offers various auxiliary functions to support merchants' marketing activities. For example, flash sales allow merchants to attract customers with discounted prices within a specific time frame; store coupons help merchants boost purchase intentions and encourage repeat purchases. These flexible and diverse tools form a complete ecosystem, allowing merchants to adopt corresponding strategies at different stages to cope with market competition.

It should be noted that while these paid promotion tools bring many conveniences to merchants, they also require certain costs. During use, merchants should fully consider their financial conditions and market demand, plan budgets reasonably, and continuously optimize promotional effects. At the same time, regularly monitoring key metrics such as click-through rate and conversion rate, and promptly adjusting strategies, ensures that every penny is spent effectively.

In conclusion, AliExpress offers a wide variety of powerful paid promotion tools that together form a robust marketing system, helping merchants expand their businesses globally. Whether it’s about enhancing brand awareness or increasing sales, these tools provide strong support. Looking ahead, with technological advancements and market changes, AliExpress will undoubtedly continue to introduce more innovative solutions to help more merchants succeed.