What Are the Recruitment Policies of AliExpress?

As part of Alibaba Group, AliExpress has attracted a great deal of attention from merchants around the world in recent years. For those looking to join the platform, understanding its merchant recruitment policies is crucial. These policies not only determine whether a merchant can successfully open a store but also directly impact their subsequent operations and development on the platform.

Firstly, regarding the entry conditions, AliExpress requires merchants to have certain qualifications and capabilities. According to official statements from AliExpress, businesses applying for entry must possess a valid business license and ensure that their products comply with relevant laws and regulations. Merchants are also required to provide detailed company information and product data so that the platform can conduct reviews. It is worth noting that AliExpress places particular emphasis on the importance of brand authorization, especially for merchants selling well-known branded goods. Ensuring the legality of the supply chain is a key step in successfully joining the platform.

Secondly, AliExpress offers differentiated support and services based on the type of merchant. For instance, the platform has launched a beginner support program aimed at helping new sellers quickly familiarize themselves with platform rules, master operational skills, and receive exclusive traffic support. According to official disclosures from AliExpress, by the first quarter of 2025, over 5,000 new merchants had achieved initial profitability through this program. This data indicates that despite the intense competition in the cross-border e-commerce market, merchants still have opportunities to stand out as long as they make full use of platform resources.

In addition to support for individuals or small enterprises, AliExpress also provides more comprehensive cooperation plans for large enterprises. Such collaborations typically involve deeper strategic partnerships, including but not limited to supply chain optimization and market promotion. For example, after a well-known electronics manufacturer reached a deep partnership with AliExpress, it utilized the platform's technical advantages to increase inventory management efficiency by more than 30% while significantly reducing logistics costs.

It is worth mentioning that to better serve overseas consumers, AliExpress continues to strengthen localization efforts. Currently, AliExpress covers more than 200 countries and regions globally, adjusting its operational strategies according to the consumption habits and cultural backgrounds of different nations. For instance, in the Russian market, AliExpress introduced thelogistics service, providing local consumers with convenient and efficient cross-border delivery experiences; in Brazil, it simplified user payment processes by cooperating with local payment institutions. This localized approach not only enhances user experience but also further strengthens AliExpress' competitiveness worldwide.

Finally, regarding fees, AliExpress adopts a flexible and diverse charging model. Generally, merchants need to pay a certain percentage of transaction commissions, which varies depending on the product category and location. There are also additional expenses such as shop maintenance fees and advertising promotion fees. However, considering the various value-added services provided by the platform, these investments are worthwhile. Statistics show that AliExpress' overall GMV in 2025 increased by approximately 40% year-over-year, with much of the credit going to the positive cyclical effect brought about by its well-rounded fee system.

In summary, AliExpress' merchant recruitment policies cover every aspect from access thresholds to later operations, featuring both unified standards and personalized needs. Whether it is a small startup team just starting out or an established enterprise aiming to expand its international presence, everyone can find a suitable development path here. Looking ahead, with technological advancements and changes in market demands, AliExpress will undoubtedly continue to improve its service system and create value for more merchants.