How to Set Up Discount Campaigns for Your Shopee Store

How to Set Up Discount Activities for Shopee Stores

In today's thriving e-commerce landscape, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has attracted a large number of merchants. For sellers, how to attract consumers and boost store sales through effective promotional methods is a key consideration in the operation process. Among these methods, store discount activities are undoubtedly one of the most direct and effective ways. So, how can you set up discount activities for your Shopee store? This article will provide a detailed operational guide based on practical experience and relevant news reports.

Firstly, understanding the platform rules is crucial. According to the latest policies released by Shopee, stores can set various types of discount activities for specific products or the entire store, such as discount promotions and time-limited discounts. It is worth noting that these activities cannot be initiated at any time but need to be planned in advance and submitted for approval. For example, in a news report from the first quarter of 2025, Shopee clearly required merchants participating in major promotional events like the 9.9 Super Shopping Day to complete all preparations at least two weeks in advance, including inventory checks and optimization of activity pages. Sellers should fully consider the timing when formulating strategies to avoid missing opportunities due to insufficient preparation.

Secondly, reasonably selecting the form and intensity of discounts is the key to success. From past cases, full-reduction activities are often more popular with users than simple price reductions. For instance, media reports mentioned that an electronics brand once launched a full-reduction promotion of 20 yuan off for every 100 yuan spent on Shopee, resulting in a nearly threefold increase in daily order volume. This indicates that by scientifically calculating the discount amount, it is possible to stimulate consumer desire while ensuring profit margins. Additionally, combining festival themes to design promotional plans with strong topicality can also be a good choice. For example, during the Spring Festival, offering New Year gift package combo sales not only meets consumers' needs for one-stop shopping but also creates a festive atmosphere.

Furthermore, making full use of social media and community interactions to enhance exposure is essential. One of Shopee's notable features is its strong social attribute, allowing users to exchange experiences in the comment section and follow their favorite stores to get the latest information. Sellers should actively utilize this advantage by releasing high-quality content during the event period to guide traffic to the store. According to relevant surveys, stores that skillfully use short videos to showcase product features often achieve higher click-through rates and conversion rates. At the same time, regularly hosting giveaway contests or distributing coupons are also excellent choices, which not only increase fan loyalty but also help expand brand influence.

Lastly, data analysis must not be overlooked. Regardless of the scale of the event, eachshould be reviewed and summarized. By checking backend data to understand which products are most popular and which time periods have the highest traffic, it is possible to develop more precise marketing plans in the future. Notably, Shopee recently launched a new intelligent analytics tool that can help novice sellers quickly grasp key metrics, enabling them to make wiser decisions.

In summary, setting up a successful Shopee store discount activity requires comprehensive consideration of multiple factors, including timing, discount formats, planning, and post-event tracking. Hopefully, the above suggestions can help merchants stand out in fierce market competition and achieve performance breakthroughs!