Selection Methods of Wish Platform’s In-site Products

What Are the In-Platform Product Selection Methods on the Wish Platform?

Wish is a globally renowned mobile e-commerce platform, attracting a large number of users with its unique business model and convenient shopping experience. Conducting product selection on the Wish platform is one of the key steps to the success of merchants. To help merchants better understand how to optimize their product selection strategies through in-platform resources, this article will explore various in-platform product selection methods on the Wish platform from multiple perspectives and analyze relevant news information.

Firstly, the Wish platform provides rich data analysis tools that can help merchants quickly understand market trends and consumer preferences. For example, through the product performance page on Wish, merchants can view key indicators such as click-through rates, conversion rates, and sales data for specific products. These data not only reflect whether a product is popular but also provide important references for merchants to adjust inventory management. According to related media reports, many new merchants who successfully joined Wish in the first quarter of 2025 mentioned that they used this function to screen out potential product categories. For instance, some merchants specializing in home decoration found that small furniture products with environmental protection labels were particularly popular in spring, so they timely adjusted their purchase plans and achieved significant results.

Secondly, Wish also launched a trend report feature that regularly updates industry dynamics and hot product information. For merchants hoping to keep up with the latest trends, this is an invaluable source of information. The news mentioned that as a healthy lifestyle became a global focus, more fitness equipment and nutritional supplements appeared on Wish's trend list. A cross-border e-commerce practitioner from China mentioned in an interview our company discovered the huge business opportunities in the yoga mat niche market by paying attention to Wish's released trend reports. He further explained that initially, we just tried to introduce several yoga mats with novel designs and reasonable prices, and soon received positive feedback from consumers in several countries.

Wish encourages merchants to learn and exchange experiences with each other and created a section called Community for this purpose. On this platform, merchants from different backgrounds can share their operational insights and technical tricks. For newcomers, this is undoubtedly a shortcut. Reports indicate that in the first half of this year, a small store owner with only six months of operating experience increased his daily order volume by more than three times through knowledge learned in the community. He believed that the greatest advantage of joining the community was being able to obtain first-hand information at the earliest possible time, such as which types of promotional activities were most effective or how to set shipping costs to attract more buyers.

In addition to the above-mentioned functions, Wish also places great emphasis on user experience and therefore has strict requirements for product quality. Any brand that wants to establish itself long-term on this platform must ensure that its products meet high standards. According to official data, the number of products removed due to violations of quality standards dropped by nearly 40% over the past year. This indicates that merchants who can consistently provide high-quality goods and services will have more growth space. At the same time, it also reminds all merchants to be cautious when selecting suppliers. Not only should they consider production capacity and credibility, but they should also check whether sample effects meet standards.

In summary, the Wish platform offers multiple effective in-platform product selection methods for merchants. Whether it’s using data analysis tools to dig out potential categories, referring to trend reports to seize market opportunities, or participating in community interactions to gain wisdom from peers, these can all help merchants achieve more precise market positioning and higher sales growth. Looking ahead, with technological advancements and changes in social needs, we believe that Wish will launch more innovative service projects to help more small and medium-sized enterprises reach the international stage.