How to Check Ozon Product Rankings? Which Categories Are More Popular on Ozon Platform?

How to Check Ozon Product Rankings and Which Categories Sell Well on the Ozon Platform?

In Russia's e-commerce market, Ozon is a very popular e-commerce platform, similar to Taobao or JD in China. It offers rich product choices and service experiences for both sellers and buyers. For merchants looking to sell products on the Ozon platform, understanding how to check product rankings and which categories are more popular among consumers is crucial.

First, regarding the method of checking Ozon product rankings, Ozon does not provide a direct tool like some other e-commerce platforms to view specific product rankings. However, sellers can indirectly understand product performance by analyzing their store data. For example, after logging into the Ozon backend management interface, they can view key indicators such as order volume, page views, and conversion rates. These data can help sellers determine which products are more popular, thereby optimizing inventory management and marketing strategies.

Ozon also provides various data analysis tools, such as sales reports and inventory monitoring, to help sellers better grasp market trends. By regularly checking these data, sellers can promptly adjust their business directions to ensure that their products remain in a favorable competitive position. It should be noted that although Ozon does not have a publicly transparent product ranking list, actively communicating with the platform and participating in its promotional activities often brings significant exposure effects.

Next, let’s look at which categories sell well on the Ozon platform. According to recent trend analysis, electronic products, home goods, clothing, shoes, and baby products have always been popular choices. Especially with the improvement in people's living standards, the demand for high-quality lifestyles has grown, leading to continuous increases in demand for related products. For instance, in an industry survey conducted at the beginning of 2025, smartphones and their accessories were shown to be one of the most favored consumer products; simultaneously, due to the popularity of remote work models, the demand for laptops and tablets also increased significantly.

Moreover, in the area of home decoration, minimalist-style small furniture and smart appliances are also highly sought after. With younger generations gradually becoming the main consumer group, the rise of domestic brands has made products with strong design featuring Chinese cultural elements increasingly popular. Considering seasonal factors, winter warm-up items such as down jackets and electric blankets typically see sales peaks during specific periods.

Of course, besides the aforementioned major categories, health and wellness products are another direction that cannot be overlooked. In recent years, the concept of a healthy China has taken root, and more and more people have begun to focus on health management. Therefore, the sales of health supplements, sports equipment, and related products have steadily increased. Particularly during the pandemic, people's attention to their own health has further increased, undoubtedly bringing more business opportunities to this field.

To sum up, whether you want to check Ozon product rankings or find suitable categories to enter, it requires comprehensive consideration based on actual circumstances. As a seller, not only should you pay attention to macro-level data changes but also deeply understand the specific needs of your target customer groups to stand out in fierce market competition. At the same time, keeping pace with the times, innovating product design and service models, is also key to winning consumer favor. I hope the information provided in this article will be helpful to you!