New Store Advertising Budget on AliExpress

How Much Should You Spend on Advertising for a New Store on AliExpress?

In the cross-border e-commerce sector, AliExpress, one of the world's leading online marketplaces, has drawn the attention of many merchants. For new store owners, how to reasonably plan their advertising budget is an important issue. This article will discuss the cost of advertising for new stores on AliExpress and provide some references for merchants by combining relevant industry trends and practical experiences.

First, we need to understand the advertising system on the AliExpress platform. The platform offers various advertising tools for sellers, including Direct Express and Super Recommendation. These tools mainly help sellers increase product visibility and boost sales. Among them, Direct Express is one of the most commonly used advertising formats, allowing merchants to acquire traffic through keyword bidding. Specifically, when users search for certain keywords, if these keywords are set as target words by the merchant, their products will appear in relevant positions on the search results page. This mechanism is similar to the paid promotion model in search engine optimization SEO.

Then, how much should a new store on AliExpress invest in advertising? This depends on several factors. First is the competitiveness of the target market. For example, in the European and American markets, due to the large number of buyers and strong purchasing power, competition is usually fierce, resulting in higher advertising costs; while in Southeast Asia or South America, it may be relatively cheaper. Second is the characteristics of the selected product category. Some high-demand categories like electronics, clothing, shoes, and hats usually have more bidders participating, causing the price per click to rise; while niche or seasonal products may cost less. Each merchant's specific operational strategy also affects the final expenditure. Some sellers prefer a conservative approach, increasing investment only during specific periods; while others may adopt an aggressive expansion strategy, maintaining high-intensity promotion continuously.

To better understand this process, we can refer to some specific cases. According to a cross-border e-commerce practitioner, at the initial stage, his store spent about $500 per month on advertising. After three months of effort, as order volumes gradually increased and the proportion of natural traffic rose, he gradually reduced reliance on paid advertising and eventually controlled the average monthly spending within $200. Of course, this also benefited from the results of precise audience targeting and listing optimization work in the early stage. Another example comes from a professional seller focusing on outdoor sports products. He mentioned that in the early stages, in order to quickly open up the market, he once invested nearly 10,000 RMB for a large-scale promotional event. Although it achieved significant short-term results, it is not recommended for beginners to blindly imitate this way, because once advertising stops, performance will decline rapidly.

In addition to the above-mentioned cost considerations, there are some techniques that can help reduce advertising expenses. For instance, using data analysis tools regularly to check keyword performance and promptly remove ineffective choices; meanwhile, trying to combine different types of advertising formats, such as integrating social media marketing or email marketing to enhance brand influence. It is also worth noting that AliExpress frequently introduces various promotional measures, such as commission-free periods and cashback rewards. Smart merchants should make full use of these resources to alleviate financial pressure.

In summary, there is no fixed answer to how much advertising costs for a new store on AliExpress; it is an individualized problem. For newcomers, the most important thing is to establish the right concept that advertising is just an auxiliary tool rather than the key factor determining success or failure. Only by solidly doing basic work and continuously improving product quality and service levels can they truly win consumer favor. I hope the above content can inspire entrepreneurs and wish everyone success on the AliExpress platform!