A Guide to Operating Paid Promotion on AliExpress

How to Pay for Promotion on AliExpress

In the field of e-commerce, especially on cross-border e-commerce platforms like AliExpress, paid promotion is an important means for merchants to enhance product visibility and attract potential customers. Through reasonable paid promotion strategies, merchants can not only improve the market competitiveness of their products but also achieve significant growth in sales volume. This article will start from the paid promotion mechanism of AliExpress, combined with relevant cases and news reports, to explore how to effectively carry out paid promotion activities.

AliExpress provides merchants with various paid promotion tools, among which Express Train and affiliate marketing are the most common. Express Train is a pay-per-click PPC advertising form where merchants can set bid rankings based on keywords to make their products appear in prominent positions on search result pages. Affiliate marketing, on the other hand, involves cooperating with third-party websites to use their traffic resources to promote their own products, usually paying commissions based on actual sales or click-throughs.

According to official data from AliExpress, in recent years, more and more small and medium-sized enterprises in China have begun to attach importance to the development of overseas markets and use the AliExpress platform for cross-border e-commerce business. For example, a small enterprise specializing in home goods, after joining AliExpress, successfully increased the exposure of its main products by more than three times through optimizing its Express Train keywords and adjusting bidding strategies, ultimately doubling its monthly sales volume. This case shows that it is crucial for new sellers on AliExpress to become familiar with and proficiently use these paid promotion tools.

In addition to the two main methods mentioned above, AliExpress has also launched new promotion services such as Super Recommendation. Super Recommendation integrates multi-channel resources both inside and outside the platform to help merchants accurately reach target consumer groups. It supports multiple forms of display such as images and short videos while possessing powerful data analysis functions to monitor ad effectiveness in real time and adjust advertising plans accordingly. Media reports indicate that a clothing brand found that the conversion rate of its new women's wear styles improved by nearly 50% after trying Super Recommendation, which is undoubtedly an exciting result.

However, there are some key points to keep in mind when conducting paid promotions. First, budget management is very important. Merchants need to reasonably plan the proportion of monthly advertising expenditure according to their financial conditions to avoid increasing operating pressure due to excessive investment. Secondly, continuous optimization of ad creatives is equally indispensable. Whether choosing images or writing copy, they must be closely aligned with the interests and purchasing habits of target customers to better resonate and facilitate transactions. Regularly evaluating the actual effectiveness of various promotion activities is also essential work; only then can problems be identified and addressed promptly.

In conclusion, the paid promotion tools provided by AliExpress open the door to international markets for merchants. By scientifically using methods such as Express Train, affiliate marketing, and Super Recommendation, merchants can not only expand their brand influence but also significantly increase order volumes. Of course, attention should be paid to details during specific operations to ensure every penny spent is worth it. I hope every entrepreneur who wants to enter the AliExpress field can benefit greatly from this!