How to Add Discount Activities to Shopee Products

How to Participate in Discount Activities on Shopee Products

In today's e-commerce era, discount activities are one of the important means to attract consumers. For sellers on the Shopee platform, how to get their products involved in these activities has become crucial for boosting sales and brand awareness. As an e-commerce platform in Southeast Asia and Taiwan, Shopee offers diverse promotional activities, including time-limited discounts and bulk purchase discounts. So, as a seller, how can you operate effectively to participate in these activities?

Firstly, understanding the rules of Shopee's activities is essential. The platform usually informs sellers of upcoming event schedules and registration conditions via email or backend notifications. For instance, during the 9.9 Super Shopping Festival in 2025, Shopee clearly stated that participating products must meet certain price ranges and maintain sufficient inventory. To ensure the effectiveness of the event, Shopee also requires sellers to upload product information in advance and set up discount plans. Sellers need to keep a close eye on the platform’s updates to stay informed about the latest information.

Secondly, optimizing product information is the foundation for successfully participating in the event. Shopee has strict requirements for the quality of product images and descriptions. In an example from 2025, a clothing category seller failed to pass the review due to blurry main product images. After re-shooting high-quality product photos and adding detailed size charts and material descriptions, he eventually succeeded in joining the event. Sellers should focus on several aspects to optimize product information first, ensure that images are clear and aesthetically pleasing, capable of intuitively showcasing product features; second, write concise and clear product descriptions, highlighting selling points; third, reasonably set keywords so that buyers can easily find your products.

Moreover, formulating a reasonable discount strategy is also indispensable. Shopee encourages sellers to offer competitive prices but emphasizes not to blindly reduce prices, which may affect brand image. For example, in a large promotional event, an electronics store tried to discount an 80-yuan product to 50 yuan. Although sales increased in the short term, due to squeezed profit margins, it did not bring significant long-term benefits. On the contrary, another home goods seller adopted a buy one get one free approach, attracting a large number of customers while maintaining a high profit margin. Sellers should adjust discount levels flexibly based on their own product positioning and market competition, balancing attractiveness with profitability goals.

Besides the basic steps mentioned above, Shopee also provides various tools to help sellers better manage promotional activities. For instance, the automatic advertising feature helps sellers accurately target ads to increase exposure rates; the data analysis module can track activity results in real-time, providing basis for subsequent decision-making. A cosmetics brand seller once shared his experience by using Shopee’s data analysis tool, he found that traffic was highest on Wednesdays and Fridays each week, so he set these two days as key promotion days, which indeed boosted sales growth.

It is worth noting that the Shopee platform places great emphasis on user experience, thus having high requirements for the quality of participating products and service levels. If sellers encounter issues such as false advertising or delayed shipping during the event, they may face penalties or even have their qualifications revoked. Sellers must make adequate preparations during the preparation phase, ensuring all processes comply with platform regulations.

In conclusion, to successfully participate in Shopee’s discount activities, sellers need to achieve the following first, timely attention to platform notifications and familiarity with event rules; second, optimization of product information to enhance visual impact; third, formulation of scientific discount strategies, balancing costs and benefits; fourth, making good use of various tools provided by the platform to improve operational efficiency; fifth, always putting users at the center and providing quality services. Only then can they stand out in fierce market competition and achieve dual harvests in sales and reputation.