How Much Does It Cost to Enable Express Train on AliExpress?

How Much Does It Cost to Open the Direct Train on AliExpress?

In the field of cross-border e-commerce, AliExpress is a highly regarded platform. For many businesses and individuals looking to expand their international markets, how to efficiently utilize AliExpress's promotional tools is particularly important. Among these tools, the Direct Train is a paid advertising service provided by AliExpress, which can help merchants increase the exposure and click-through rate of their products, thereby boosting sales. So, how much does it cost to open and use the Direct Train on AliExpress? This article will explore this question and analyze it in conjunction with relevant background information.

First, we need to understand the basic operation mechanism of AliExpress's Direct Train. Simply put, the Direct Train operates on a pay-per-click CPC advertising model. That is, merchants only need to pay when users click on the ad link. This billing method makes the advertising investment more precise and controllable, while also reducing unnecessary waste. Specifically, merchants can attract target customer groups by setting keywords and then set a daily spending limit based on their budget to ensure that promotional activities remain within a controllable range.

From a pricing perspective, the specific charging standards for AliExpress's Direct Train will be influenced by various factors. For example, the competitiveness of different industries, the popularity of keywords, and the attractiveness of the product itself will directly affect the actual cost per click. Generally speaking, in highly competitive industries such as electronics or fashion apparel categories, the cost per click may be relatively high; while in some niche but stable demand areas, the costs may be lower. During seasonal promotional events, overall traffic surges may also lead to increased advertising costs.

To better understand these changing patterns, we can refer to some recent market dynamics. According to a report released by a cross-border trade research institution, the average cost per click for the most popular keywords on the AliExpress platform in the first half of 2025 was approximately $0.5 to $1.2. However, it should be noted that this is just a general range and does not apply to all situations. In fact, each merchant's specific expenditure will depend on the keyword combination strategy they choose and their bidding level, among other factors.

For new sellers just entering the field, how should they reasonably plan their Direct Train budget? Professional suggestions can be approached from several aspects First, clearly define your target market positioning and select suitable keyword combinations based on the characteristics of that market; second, continuously optimize ad performance using data analysis tools to gradually reduce the proportion of ineffective clicks; third, establish a clear cost-benefit assessment system to ensure every dollar spent brings noticeable returns.

It is worth noting that in addition to the traditional CPC model, AliExpress has also introduced other forms of advertising services, such as Sponsored Products. Although these services do not rely entirely on click volume as a revenue source, they still require merchants to pay certain fees. When formulating an overall marketing plan, it is essential to consider the features and advantages of various channels comprehensively to avoid over-concentration of resources leading to increased risks.

In summary, there is no fixed answer to how much AliExpress's Direct Train costs, but rather depends on the combined effect of multiple variables. For businesses and individuals hoping to achieve business growth through this platform, the key lies in learning to flexibly apply various tools and technical means, while maintaining a high sensitivity to market trends. Only in this way can they stand out in fierce competition and win more consumer favor.