How Do New Sellers Choose Shopee Sites?

How Do New Sellers Choose Shopee Sites in the Early Stages?

In the wave of cross-border e-commerce, Shopee has become the preferred platform for many small and medium-sized sellers to enter the Southeast Asian market with its large user base and active market environment. For new sellers who are just stepping into cross-border e-commerce, choosing the right site is the first step to success. So, how can one make a wise choice among numerous sites? This article will analyze from four aspects market potential, logistics conditions, competition level, and personal resources, and provide practical suggestions based on recent relevant reports.

Firstly, understanding the potential of the target market is crucial. Shopee covers multiple Southeast Asian countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan. Each market has different consumption habits and preferences. For example, according to Shopee's 2025 annual report, as the country with the largest population, Indonesia has more than 270 million residents, and its e-commerce market size continues to expand, especially with strong demand for electronic products, home goods, and baby products. In contrast, although Singapore's market scale is smaller, it has a high per capita income, and consumers have a higher demand for branded goods. New sellers should choose the most matching target market based on their product characteristics. If the product has strong price competitiveness or meets popular needs, Indonesia can be prioritized; if the product belongs to a high-end category, Singapore or Taiwan can be tried.

Secondly, logistics conditions directly affect operational efficiency and service quality. Shopee provides various logistics solutions, including self-built logistics SLSShopee Logistics Service and third-party logistics cooperation models. For new sellers, choosing a site with a developed logistics network and convenient operation is particularly important. For instance, Malaysia has relatively complete infrastructure, faster courier delivery speed, which can effectively enhance customer satisfaction. In recent years, Shopee has increased its investment in logistics facilities, established more warehouses in places like Vietnam and Thailand, further shortening delivery times. When evaluating a site, new sellers need to consider not only the purchasing power of local consumers but also whether the logistics system is sound to better cope with peak order periods.

Thirdly, the level of competition cannot be ignored. With more and more merchants entering the Shopee platform, the competitive pressure in some popular sites has been increasing year by year. For example, in the Philippines, due to the late start of e-commerce, the competition is relatively low, making it suitable for new sellers to quickly establish themselves. However, once the store performs well, it may attract the attention of other competitors, thus intensifying price wars within the industry. When choosing a site, new sellers need to balance short-term benefits with long-term development. At the same time, they can refer to the monthly data insight reports released by Shopee to understand the best-selling categories and buyer profiles in each site, formulate differentiated marketing strategies, and avoid falling into homogeneous competition.

Finally, one's own resource status determines whether they can smoothly adapt to the operational requirements of a specific site. New sellers often face issues such as limited funds and insufficient experience, so they should choose those sites with lower entry thresholds and greater support. For example, Shopee offers various preferential policies for newly registered merchants, including commission-free and traffic support. Some emerging markets like Cambodia and Myanmar, despite their smaller market sizes, have fewer competitors, making them ideal places for low-cost trials. These opportunities are undoubtedly worth grasping for newly established small teams.

In summary, new sellers need to comprehensively consider factors such as market potential, logistics conditions, competition levels, and personal resources when choosing Shopee sites. Only by finding the optimal match point can one gain an advantageous position in future development. As mentioned by Shopee's CEO in a recent interview, successful cross-border e-commerce business depends on a deep understanding of local culture. Regardless of the final selected site, sellers should maintain a learning attitude, keep up with changes in platform rules, continuously optimize product structure and service experience, and stand out in fierce market competition.