How to Set Up Bulk Purchase Discounts for Your AliExpress Store

How to Set Up a Discount Promotion on AliExpress

After opening a store on the cross-border e-commerce platform AliExpress, how to effectively attract buyers and increase sales is a problem that every seller needs to consider. Among them, discount promotion is a very effective marketing tool. By setting reasonable discount rules, not only can the average order value be increased, but also the purchasing willingness of customers can be enhanced. So, how exactly should discount promotions be set up? The following will provide guidance for merchants who want to carry out such activities, starting from the activity setup process, precautions, and common problems in actual operations.

Firstly, setting up a discount promotion on the AliExpress platform is very simple and intuitive. After logging into your AliExpress account, go to the Marketing Center, find the Full Discount option, click to enter and start creating a new discount plan. The key information that needs to be filled in here includes the activity name, the scope of application such as all-store products or specific categories, start and end dates, minimum spending amount, and corresponding discount ratios, etc. For example, you can set that when the total price of the items in the shopping cart reaches $50, customers can get a 10% discount; if it reaches $80, they can enjoy even greater discounts. It is worth noting that these values are not fixed and can be flexibly adjusted according to seasonal demand, holiday promotions, or new product launches.

In order to ensure the maximum effect of the discount promotion, sellers also need to pay attention to the following aspects

1. Define target groups Understand your main customer base and design suitable discount schemes accordingly. For example, fashion items targeting young consumers may be more suitable for small-quantity multiple-item combination discounts, while businesspeople may prefer larger single-transaction discounts.

2. Reasonably plan inventory Before launching large-scale promotional activities, be sure to check the inventory situation of relevant products in advance to avoid stockouts caused by hot sales. You can also estimate sales volume to determine whether additional inventory is needed.

3. Strengthen publicity efforts In addition to using the built-in advertising tools on AliExpress, you can also use social media platforms like Facebook and Instagram for extra exposure, making more potential users aware of this promotion.

4. Pay attention to competitors' dynamics Always keep an eye on competitors' promotional actions and adjust your own strategies as necessary to maintain competitiveness.

Next, let's look at a related case study. Recently, an electronics brand successfully held a one-week discount festival in its AliExpress flagship store. During this period, all electronic products participated in the discount measures of buy 200 yuan off 30 yuan, and new users were given an extra coupon without thresholds. The results showed that this event not only brought significant traffic growth but also improved the conversion rate by nearly twice compared to normal times. This fully illustrates a truth that well-planned discount promotions can indeed stimulate consumer desire in the short term and create more commercial value for enterprises.

Of course, there will be some challenges during actual execution. For example, some sellers reported that during peak hours, due to system congestion, page loading might be slow or even crash; some merchants found that although higher discount thresholds were set, the actual number of participants was far below expectations. To address these issues, it is recommended to prepare emergency plans in advance and always adhere to the principle of putting user experience first, continuously optimizing the entire purchasing process.

In summary, through the correct use of discount promotions, merchants on AliExpress can achieve effective breakthroughs in sales performance. As long as the above skills are mastered and appropriate modifications are made based on actual conditions, each seller can find the most suitable promotional method for themselves. I hope the information provided in this article will be helpful to newcomers who are still exploring!