Rules and Process of Direct Foreign Trade Channel

Global Trade Direct is a promotion service launched by the cross-border e-commerce platform Alibaba International Station, aimed at helping small and medium-sized enterprises expand overseas markets more efficiently. Through this service, companies can display their products to more potential buyers, thereby enhancing brand exposure and order conversion rates. However, while enjoying these conveniences, companies also need to strictly comply with relevant rules and processes to ensure the compliance and sustainable development of their business.

Firstly, Global Trade Direct requires all merchants to have legitimate qualifications. This means that participating companies must submit relevant documents such as business licenses and tax registration certificates and undergo platform review. This regulation is not only to ensure transaction security but also to maintain the healthy development of the entire cross-border e-commerce industry. For example, according to the latest data, in recent years, due to some unscrupulous individuals using false information for fraudulent activities, major cross-border e-commerce platforms have strengthened their review efforts for enterprises. For enterprises intending to use the Global Trade Direct service, it is particularly important to prepare complete and accurate materials in advance.

Secondly, there are clear requirements for product releases under Global Trade Direct. The product information uploaded by enterprises must be true and accurate, including but not limited to product descriptions, image quality, and price settings. It should be noted that the platform prohibits any form of exaggerated publicity or misleading consumers. If any violations are found, they will be warned and required to rectify; severe cases may result in account freezing or even permanent suspension risks. During daily operations, enterprises should always pay attention to the performance of their products and make timely adjustments once problems are discovered to avoid losing out on the big picture due to minor issues.

Cost management is another key focus of Global Trade Direct. This service uses a pay-per-click PPC model for billing, meaning costs are incurred only when buyers click on the advertising links published by the company. Therefore, when formulating budgets, enterprises must consider both their own affordability and reasonably plan the placement areas and keyword selections to achieve maximum returns with minimal costs. At the same time, to prevent unnecessary increases in expenditures caused by malicious clicks, the platform provides various anti-cheating mechanisms to protect merchants' interests. For instance, abnormal traffic sources can be identified through IP address filtering and behavior pattern analysis, and appropriate measures taken promptly.

In addition to the above points, Global Trade Direct also emphasizes the importance of customer service. Excellent after-sales service not only enhances customer satisfaction but also effectively promotes repeat purchase rates. To this end, the platform encourages merchants to actively respond to buyer inquiries, handle return and exchange requests promptly, and establish a comprehensive logistics tracking system. Especially during peak holiday periods, when order volumes surge, enterprises should prepare in advance to ensure smooth connections at every stage and avoid leaving negative impressions on customers.

In conclusion, although Global Trade Direct provides strong tool support for enterprises to open up international markets, it also imposes high requirements on them. Only by thoroughly understanding and strictly implementing relevant rules and processes can the full value of this service be realized. In the future, with technological advancements and changes in market demand, we believe that Global Trade Direct will continue to improve its functional system and contribute to the expansion of more small and medium-sized enterprises onto the global stage.