A Comprehensive Explanation of After-Sales Evaluation Policy on AliExpress

What Are the After-Sales Evaluation Policies on AliExpress?

In the field of cross-border e-commerce, AliExpress, as one of the globally renowned e-commerce platforms, has its after-sales service and evaluation system directly affecting the shopping experience of consumers and the operational quality of merchants. To safeguard the interests of both buyers and sellers, AliExpress has established detailed after-sales evaluation policies. These policies not only standardize transaction behaviors but also provide consumers with a more reliable shopping environment.

According to AliExpress regulations, buyers have the right to evaluate the seller's service after receiving the goods. This process typically includes scoring multiple aspects such as product quality, logistics speed, and customer service. For instance, in an update in 2025, AliExpress clearly stated that buyers must complete their evaluations within 15 days after the order is completed; otherwise, the system will automatically close the evaluation window. Such regulations ensure both the authenticity and timeliness of evaluations while preventing information distortion due to excessive time lapse.

For sellers, good after-sales evaluations are crucial. AliExpress encourages sellers to obtain positive reviews by providing high-quality products and services. If a seller can properly handle buyer complaints or return requests and promptly respond to buyer inquiries, this will significantly enhance buyer satisfaction, resulting in higher ratings. It should be noted that AliExpress also emphasizes the importance of honest business practices. Any false evaluations or malicious negative reviews will be subject to strict scrutiny by the platform. Once violations are discovered, the platform may impose penalties, including deducting credit points.

AliExpress also establishes a comprehensive dispute resolution mechanism. When disputes arise between buyers and sellers, buyers can request platform intervention, with AliExpress's professional team assisting in resolving the issue. For example, if a buyer believes the received item does not match the description, they can request a refund or exchange by submitting evidence. AliExpress will make a fair decision after verifying the situation, ensuring that the rights of both parties are reasonably protected.

In recent years, with the rapid development of the cross-border e-commerce industry, AliExpress has been continuously optimizing its after-sales service policies. According to media reports, at the beginning of 2025, AliExpress announced the launch of a newreturn and exchange service aimed at further simplifying the return process and reducing inconvenience for buyers due to returns. This service covers various common scenarios such as damaged items and ill-fitting sizes, allowing buyers to more conveniently protect their own rights.

In summary, AliExpress's after-sales evaluation policy is a multi-layered, multi-dimensional management system. It not only covers buyers' evaluation rights but also includes sellers' responsibilities and obligations as well as the platform's supervisory mechanisms. These policies collectively form a virtuous cycle, promoting the healthy development of the entire e-commerce ecosystem. For businesses looking to enter or already operating on the AliExpress platform, understanding and adhering to these rules is undoubtedly the key to success. At the same time, consumers can also enjoy safer and more convenient cross-border shopping experiences through these policies.