What Is the Commission Rate for Lazada Local Store?

The handling fees of Lazada's domestic stores have always been a key concern for many cross-border sellers. As one of the well-known e-commerce platforms in Southeast Asia, Lazada has set up sites in multiple countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. For enterprises and individuals looking to enter these markets, understanding the specific fee policies of Lazada's domestic stores is crucial.

First, we need to clarify the concept of a domestic store. A domestic store refers to a situation where the merchant's registration location matches the country where the store operates. For example, if an Indonesian merchant opens a shop primarily serving Indonesian consumers, that shop is considered a domestic store. In contrast, a cross-border store is one operated by non-residents selling goods to target countries through the Lazada platform.

Regarding the handling fees, Lazada typically charges two forms commission and service fee. The commission rate generally ranges from 5% to 8% of the product price, with the exact value depending on the product category and promotional activities, among other factors; the service fee covers the costs of technical support and customer service provided by the platform, which is usually a fixed amount or calculated as a percentage of the transaction amount. In some special cases, there may be additional fees, such as warehousing and logistics service fees.

It is worth noting that the United Daily News reported that in recent years, Lazada has continuously adjusted its fee strategy to attract more high-quality brands and enhance user experience. For instance, at the beginning of 2025, it announced a reduction policy for certain high-potential industries aimed at lowering the entry barriers for small and medium-sized enterprises. Meanwhile, the Business Times mentioned that although the prices of some items may appear to have decreased on the surface, the overall profit margin has been compressed due to intensified market competition. Therefore, merchants are advised to carefully weigh the pros and cons before making decisions.

In addition to basic fees, other potential expenses must also be considered. Factors such as packaging materials, international shipping costs, and insurance claims can directly impact final profits. When planning budgets, all related factors should be comprehensively considered, and business strategies should be flexibly adjusted based on actual circumstances.

In summary, the handling fees of Lazada's domestic stores mainly include two parts commission and service fee, and they fluctuate with changes in the market environment. For enterprises intending to expand their business scope through this platform, adequate preparation is very important. Not only should they be familiar with all rules and terms, but they should also closely follow official announcements to keep abreast of the latest developments. Only by doing so can they maximize the use of advantageous resources, avoid risks, and stand out in fierce competition.